Thank you for connecting with us at Natural Products Expo West 2025 and/or engaging with our show communications!

We’ve curated this resource hub – complete with information on our BellTech® flavor collection, featured samples, flavor and fragrance capabilities, and so much more – just for you. Happy exploring!

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Highlights

Different,Vitamin,Capsules,In,Spoons,And,Leaves,On,Turquoise,Background,

BellTech® Masking

Sweet,French,Macarons,On,Pink,Background.

BellTech® Sweetness Enhancement

Vegan,Ramen,,A,Flavorful,Broth,With,Noodles,,Tofu,,Mushrooms,,And

BellTech® Flavor Enhancement

Bingsu,Strawberries,,Pink,Background

BellTech® Mouthfeel Enhancement

Brown,Hen,Eggs,In,Carton,Box

BellTech® Extenders & Replacers

Untitled design (25)

Bell Flavors & Fragrances Capabilities

Featured Samples

Firefly 20250208214742

Tandoori Curry Mushroom Chip

Protein Bar

Banana Split Soft-Baked Protein Bar

Firefly 20250208151803

Probiotic Orange Cream Soda w/ CBD

Tomato Fragrance

Sun-Ripened Tomato Fragrance

Get Inspired: Bell's 2025 Spark Trends

Bell's Spark–Ignites Creativity, Inspires Senses® platform unlocks creativity by forecasting influential trends in the flavor and fragrance industries. Spark is your unique, one-stop guide to what’s next in today’s ever-evolving consumer landscape.
Explore Trends

Flavor Resources

Many bottles with essential oils and plants on wooden table against blurred green background

Herbaceous Alchemy

Trees,Bear,A,Citrona,Small,Citrus,Fruit-citrus,Junos-,In,Fukuoka

Citrus Portfolio

Variety,Of,Plant,Based,Meat,,Food,To,Reduce,Carbon,Footprint

Alternative Protein Flavors & Tech

Firefly searing vegetables in a wok and sauteing it with fire beneath, dramatic, vegetables in air,

Cooking Technique Flavors

Pears,With,Water,Drops.,Pears,Harvest.,Fruit,Background.,Fresh,Organic

Culinary Mashup Flavors

Summer barbeque party. Flat-lay of table with grilled meat, vegetables, salad, roasted potato and peoples hands over checkered white tablecloth, top view. Family gathering, comfort food concept

USDA Kettle Crafted Meat Flavors

Freeze,Motion,Shot,Of,Flying,Peaches,Splashing,Into,Water,On

Orchard Fruit Flavors

Male bartender in leather apron pouring the alcohol cocktail with steel strainer

Alcohol Inpsired Flavors

Bottom,Side,Of,Oyster,Mushroom,Hats,With,Slats.,Detail,Of

Mushroom Flavors

All Eyes on Clean Labels

Navigating this challenging landscape isn't easy. To make the load a bit lighter, Bell's whitepaper highlights success strategies for ‘cleaning up’ product labels featured alongside best-in-class market examples, and smart clean label solutions, just for your brand.
Read the Whitepaper

Fragrance & Botanical Resources

Atmospheric,Aroma,Candles,With,Sweet,Spicy,Scent,And,White,Pumpkins

Seasonal Trends: Fall/Winter 2024

Beach,Scene,With,Straw,,White,Sunglasses,,Sunscreen,In,Wicker,Bag

Seasonal Trends: Spring/Summer 2025

BellFF-Website-Thumbnail-pet-food-application

Petcare

Woman,Lighting,Candle,At,Wooden,Table,In,Living,Room,,Closeup

Aircare

Hyperhidrosis,Concept.,Closeup,Cropped,View,Of,Young,Lady,Wiping,Her

Wipes

Lively,Hair,On,A,Gray,Background.

Haircare

BellFF-Website-Thumbnail-botanical-household

Botanicals

Cropped,Close,Up,Male,Body,Part,,Back,And,Shoulder,Of

Body Wash

Dewy,Dandelion,Flower,At,Sunrise,Close,Up

Aromatic Infusions

Dig Deeper Into Consumer Insights

Bell's best-in-class Consumer Science Sensory Center infuses the consumer voice into the creation process, inspiring memorable flavors and fragrances that fit brand, performance and emotion. Let's explore how we can uncover the insights your brand is craving.
Learn More

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Fragrances

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Ingredients

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Botanicals

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