The Origin of Imagination

In 2015, Bell Flavors & Fragrances launched a trend program called “Spark” which highlighted flavor and fragrance trend inspirations. Bell’s trend program has evolved over the years to become a dynamic program that analyzes different data points and generates trend insight for flavor and fragrance predictions and concepts.
Using a unique process, Bell uncovers new “Sparks” each year that will provide insight for flavors and fragrances to translate into winning concepts in addition to a Look Back section to access if the trends from last year live up to their hype. The Spark process combines the following research techniques to materialize flavor and fragrance inspirations:


We’re family run and firmly believe the most successful families constantly communicate. Our multiple worldwide locations collaborate on market trends identifying the big picture and subtle market nuances, giving new meaning to “keeping it in the family.”


Exposure to industry product development innovation leads us down creative paths to discovering consumer and industry trends. Some think of it as a unique way of identifying trends– we think of it as putting on our glasses to see things through our customers’ eyes.


Call us bookworms, but reading, studying and analyzing industry publications and websites helps keep our finger on the pulse of fragrance and ingredient trends.


Our 100+ years as a flavor and fragrance company have given us pretty good gut instincts on trends. But we are careful to support our intuition with secondary databases and market research.


Our marketing and R&D teams work together on flavor, fragrance and botanical trends. We recognize that success lies in collaborating.

Spark is Bell’s insider resource for new and emerging consumer trends as well as flavor and fragrance inspirations. The Spark trends platform at Bell is the origin of imagination. It’s the source of what’s possible. It’s the essence of creativity and the future of what’s to come in the flavor and fragrance industry. It’s your guide to what’s next and what will be.

With each year’s trend predictions, you will have the foundation you need to excite, enliven, and ignite your creativity. Our annual Spark program is sure to fuel creative ideas for your new product development efforts that will deliver solid flavor and fragrance profiles that delight the consumer palette and invigorate your brand’s presence.

Featured Global Trends

2021 Global Macro Trends

This year, our Spark trend platform has been reconstructed to take a longer term view identifying five key consumer macro trends that we see being foundational for today and the future. The macro trends that were collectively identified by our global marketing teams represent the core behavioral values that are present in all humans.

Download Spark Card (pdf)

2021 Global Micro Trends

Macro trends are about the consumer mindset, their lifestyle and consumption in general. They are deep-seeded and longer term concepts that are not associated with any specific market. They are not a fad, they are a way of life.

Download Spark Card (pdf)

Previous Trends Books

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