Spark Trends: The Origin Of Imagination

Since 2015, Bell’s Spark Trends platform has been mapping the origins of imagination. Year after year, Spark outlines a world of new possibilities, unlocking creativity by forecasting influential consumer trends in the flavor and fragrance industries. Today, Spark stands as a unique, all-in-one guide to what’s next in the swiftly evolving consumer landscape.

Bell’s Spark platform provides answers to big questions arising year over year: How are consumer demands changing? What are the next big flavors, fragrances and botanicals? And how can our customers deliver on-demand products consistently amidst disruptions on a global scale? 

To answer these questions, we look at the current cultural and personal mindsets to determine the foundational behaviors that are driving consumers’ everyday actions. Our experts combine this deep understanding with comprehensive knowledge of the global culinary influences, market dynamics and innovations that are shaping the future of flavors, fragrances and botanicals.