Bell Showcases Authentic Tastes Supporting the Industry’s Push for Clean Label Initiatives

Bell Flavors & Fragrances Showcases Authentic Tastes
Supporting the Industry’s Push for Clean Label Initiatives


Global Flavor & Fragrance Company’s USDA Kettle Crafted Meat Flavors Enhance Natural
Flavor Profiles and Streamline Ingredients Lists

NORTHBROOK, Illinois – November 30, 2023 – In response to rapidly growing interest in clean label claims, Bell introduces a new line of USDA Kettle Cooked Meat Flavors. These flavors, including Free Range Chicken, Grass-Fed Beef and Organic Turkey, enhance a product’s natural broth flavor profile while maintaining a cleaner label.

Developed at Bell’s Technology and Innovation Center, a USDA-certified facility located at the company’s global headquarter that unites diverse expertise under one roof and rapidly produces customized flavors with a clean label, USDA Kettle Cooked Meat Flavors fulfill both consumer expectations and manufacturer needs.

“Bell’s investment into this vertical, bolsters our capability to meet growing consumer demand for clear and simple labels, with flavoring food stuffs made from real meat,” states Peter Gollmer, Bell’s Director of Savory Business Development.

Consumer interest in foods and beverages that present a clean label is at an all-time high. In fact, 78% of U.S. shoppers will pay higher prices for clean label products (Food Navigator-USA, 2023). Today’s consumer expects full transparency on the ingredients incorporated into the products they purchase and demands comprehensive information on the impact of their choices from an environmental, social and health standpoint, with 64% willing to switch brands if a competitor offers more detailed product information (Food Navigator-USA, 2023). Simply put, they’re reaching for products that contain natural, minimally processed ingredients, are free from harmful ingredients and are ethically produced.

In line with consumer desires, Bell’s USDA Kettle Crafted Meat Flavors are made from organic ingredients, crafted in small batches, and cooked “low and slow” for an authentic flavor experience. In addition to being non-GMO and containing minimally processed flavor and color, they can be customized to fit a variety of culinary and application needs, such as soups and broths, seasoning blends, sauces and more.

To validate flavor efficacy and integrity, Bell’s Sensory & Consumer Science team has evaluated each flavor with trained panelists to understand the impact in corresponding broths. The verdict: All broth flavors maintained the shape of the broth profile while enhancing select flavor attributes.

To learn more about Bell’s USDA Kettle Crafted Meat Flavors and request samples, view this educational brochure.

About Bell Flavors & Fragrances:

Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 100 years of exceptional customer service and experience. Bell has 11 manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, India, Singapore, and China, with sales offices in more than 90 countries. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers.

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