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Bell Releases 2024 Trend Predictions Via Spark – Ignites Creativity, Inspires Senses® Platform

Bell Flavors & Fragrances Releases 2024 Trend Predictions Via Spark – Ignites Creativity, Inspires Senses® Platform

 

Bell’s Annual Trends Program Spotlights Consumer Behaviors & Trends Seen Across the Globe

NORTHBROOK, Illinois – January 17, 2024 – Bell Flavors & Fragrances, Inc. (Bell) debuts its 2024 global trend inspirations via the Spark–Ignites Creativity, Inspires Senses® platform. Since its inception in 2015, Bell’s Spark Trends platform is the essence of creativity and the future of influential trends in the flavor and fragrance industries, providing a unique, one-stop guide to what’s next in today’s ever-evolving consumer landscape.

Kelli Heinz, Vice President of Marketing & Industry Affairs, states, “This year, Bell’s Macro Trends continue to shine, reflecting deep-seated behaviors and trends impacting consumers, customers and the broader industry today and in the future. Collectively identified by Bell’s Global Marketing teams, they represent core behavioral and emotional values shared by all humans, which are applied to various regions and across all product categories. As we move into 2024, these boundless trends hold steadfast.”

“Refreshed in 2024 based on current shifts in consumer behaviors and popular culture, Bell’s Micro Trends represent fads shaping consumer experiences. The Micro Trend ‘Globetrotter’ is inspired by taste explorations from the Amalfi coast of Italy to villages of Japan and regional Chinese provinces like Sichuan (Szechuan), Hunan and Guizhou, all of which offer unique blends of spicy, sweet, sour and savory flavors. Consumers seek unique fusions, bizarre collaborations and multi-sensory experiences. And while they love to indulge and experience the unfamiliar, they crave food authenticity, label transparency, ethical solutions and more functional, clean label products in the everyday,” states David Banks, Senior Director of Marketing.

Explore Bell’s 2024 Macro and Micro Trends:

MACRO TREND #1 – NEW HORIZONS:
THE UNION OF IMAGINATION & TECHNOLOGY

Consumers crave ways to engage their senses in new and unexpected ways, and the evolution of technologies makes it possible via ‘phygital’ formats – the fusion of physical and digital experiences.

The 2024 Horizons Micro Trends are:

CREATIVE FUSIONS: Fusing Unexpected Flavors and Fragrances to Unlock New Experiences
The quest for novel and unforgettable experiences has reshaped industries, and the blend of unexpected flavors and scents is forging a path toward unparalleled fusion adventures.

SENSORIAL SPARKS: Redefining the Boundaries of Sensory Perception
Consumers seek immersive experiences and products that redefine the boundaries of sensory perception. The future holds a world of exciting sensory delights where every bite and every scent tells a unique and personalized story.

GLOBETROTTER: Expanding Culinary Horizons and Unveiling New Senses Through Global Exploration
With the rise of technology, globalization, and a renewed emphasis on the importance of staying connected, consumers can embark on a journey of culinary and fragrance exploration via the comfort of their homes or physical travel.

 

MACRO TREND #2 – NATURE R*EVOLUTION: THE NEW DAWN OF ‘GREEN’ INNOVATION

This trend looks at the new dawn of ‘green’ innovation to safeguard the future of the planet, without sacrificing the familiar scents and taste sensations consumers continue to crave.

The 2024 Nature R*Evolution Micro Trends are:

PLANT INFUSIONS: Creating Sensory Experiences with the Power of Herbs and Botanicals
As part of a current (r)evolution, nature’s variety of herbs, botanicals, and plant extracts pair with advanced technologies to create sensorial experiences in flavors and fragrances.

CLEAN LABEL: Building Trust with Transparent Ingredient Information and Positive Global Impact
Brands are pressed to replace harmful ingredients and manufacturing methods with sustainable alternatives, all the while reducing carbon emissions in search of not just carbon neutrality, but climate positivity.

ENVIRONMENTAL TECH: Preserving Natural Resources and Securing Supply Chains with Science 
Sustainable technology holds the key to enhancing the flavors, smells, and appeal of natural ingredients and finished products. Environmental technologies help to future-proof supply chains and ensure food security on a global level.

 

MACRO TREND #3 – A BETTER ME:
A HEALTH-FORWARD LOOK AT THE BEST YOU

This trend explores a fresh approach to the best version of ‘you’ as consumers demand personalization, natural solutions and an inward focus.

The 2024 A Better Me Micro Trends are:

REFRESHED RITUALS: A New Lens on Life
Consumers have taken on a new approach to life, refocusing, reprioritizing and revitalizing their routines. Products and experiences must align with evolving lifestyles that emphasize balance, consistency and simplicity, all with health and wellness seamlessly integrated.

FUNCTIONAL: Elevating the Everyday with Added Benefits
Individuals look beyond the basics of nutrition, hydration and hygiene, seeking added benefits from functional ingredients that support a holistic approach to their health and well-being.

CUSTOMIZED WELL-BEING: Let’s Get Personal with Health and Wellness
Out with the one-size-fits-all approach and in with customization. Consumers embrace a ‘taking health into my own hands’ approach, demanding solutions that speak to holistic wellness and their ‘healthspan.’

 

MACRO TREND #4 – 360º REWARDS:
TANTALIZING CURIOSITIES AND PERMISSIBLE INDULGENCES

Don’t delay rewards! Consumers are embracing indulgences, ‘newstalgia’ and flavors
and fragrances that spark instant joy – unapologetically.

The 360º Rewards Micro Trends for 2024 are:

FUTURE NOSTALGIA: A Forward Twist on Familiar Classics
Nostalgia has always held a powerful sway over our emotions and choices, transporting us back to simpler times and cherished memories. Future nostalgia emerges to enliven consumer interests by bringing back familiar classics with a new twist.

INTENTIONAL INDULGENCE: Saying ‘YES’ to Premium Finds and Small Splurges
Consumers are counteracting years of giving up simple pleasures and saying “no”, to now saying “yes” to premium finds and small splurges of the flavors that bring the most joy. 

MADE FOR ME: Elevation of Personalization
In an era defined by individualism and the desire for unique experiences, personalization has become a driving force in various industries. Crafting one’s personal brand within these markets is not only possible but increasingly essential.

 

MACRO TREND #5 – TREE OF LIFE: UNITED BY CULTURAL ROOTS

Consumers remain keenly aware of human connections across the globe,
championing diverse heritage, authentic values and sustainable products.

The 2024 Tree of Life Micro Trends are:

NATURALLY SUSTAINABLE: Cultivating Novel Ways to Sustain our Environment
The food, beverage, and fragrance industries are proactively adopting naturally sustainable practices to future-proof their businesses to meet current consumer trends, secure their long-term success and drive sustainability initiatives.

COOLTURA: Mindfully Embracing Human Cultural Connections
This trend entails crafting authentic products that celebrate the rich diversity of global cultures, from traditional recipes in the food sector to culturally inspired beverages and fragrances.

HYPER LOCAL: Rediscovering Local Roots and Authentic Experiences
Hyperlocal emphasizes the sourcing and consumption of products from extremely local sources, fostering a stronger connection between consumers and their immediate communities.

“It’s exciting to be part of an industry that embraces these fast-moving trends, weaving them into communication strategies all the way to product innovation and everything in between,” notes David Banks, Senior Director of Marketing.

Want to learn more? To request a Spark Trends presentation, complete with inspirational flavor and fragrance concepts that bring the Macro and Micro trends to life, please reach out to spark@bellff.com.

About Bell Flavors & Fragrances:

Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 100 years of exceptional customer service and experience. Bell has 11 manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, India, Singapore, and China, with sales offices in more than 90 countries. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers. www.bellff.com

Bell Flavors & Fragrances – The Key Ingredient of Your Brand.™

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Bell Spotlights ‘Newstalgic’ and Health-Forward Menu at SupplySide West & Food ingredients North America

Bell Flavors & Fragrances Spotlights ‘Newstalgic’ and Health-Forward Menu at SupplySide West & Food ingredients North America 2023

 

Global Flavors and Fragrances Company Inspires Industry to Lean into Flavor Trends at Upcoming Show in Las Vegas, NV from October 23-27 at Booth #3082

NORTHBROOK, Illinois – October 19, 2023 –

Bell Flavors & Fragrances, Inc. (Bell) will be heading to SupplySide West & Food Ingredients North America 2023 from October 23-27 in Las Vegas, Nevada.

SupplySide West & Food ingredients North America brings together 1,400+ exhibitors as well as health and nutrition professionals to engage in educational and event programming, and learn about the latest trends, strategies and scientific insights driving innovation in global finished products development. This year, Bell will join over 18,000 attendees, including ingredient manufacturers and ingredient suppliers as well as distributors from a variety of industries such as beverage, personal care, dietary supplements, functional foods, and sports nutrition.

At SupplySide West, Bell debuts snack and confectionery concepts that lean into wellness with a healthy dose of ‘Newstalgia.’ These concepts align with the company’s global Spark – Ignites Creativity, Inspires Senses® program, which tracks five key consumer Macro Trends impacting consumers today and in the future. These Macro Trends, collectively identified by Bell’s global marketing teams, represent the core behavioral values shared by all humans.

”We’re excited to showcase savory snack and confectionery concepts that not only support wellness and provide our audience with a memorable ‘throwback,’ but also deliver on the number one purchase driver – taste,“ said Tamara Gabler, Research Chef, Confectionery & Sweet Applications at Bell. “We hope that our flavor-packed creations continue to fuel food, beverage, and supplement innovation that stays true to what’s trending in today’s marketplace and provides consumers with the power duo of health and comfort.“

This trend explores a fresh approach to the best version of ‘you’ as consumers become immersed in holistic wellness and prioritize mental health, self-care, and less crowded calendars. Bell’s health-forward menu includes:

Mead Snack Mix
Featuring Bell’s Chevre Cheese, Honey and Lambic Beer Flavors

A lip-smacking savory snack replete with mixed nuts, beef jerky and parmesan crisps, combined with lambic and honey flavors.

 

 


Kiwi Twist + Blackberry Lavender Adaptogen Gummies
Featuring Bell’s Kiwi, Apple Cucumber, Blackberry and Lavender Flavors with a Vitamin Flavor Modifier

Not-your-average gummies incorporating Lion’s Mane, reishi, and chaga mushroom powder for functional benefits.

 

 

Consumers have been searching for silver linings and are now giving themselves the permission to embrace escapism, indulge unapologetically and spark joy in unique ways. As part of this Macro Trend, ‘Newstalgia’ enters the conversation. It‘s the twist that everyone loves, blending the familiar with the excitement of something new and drawing inspiration from pop culture and refurbishing retro phenomena from different decades. Bell’s ‘Newstalgic’ confectionery creations include:

Banana Salted Soft Caramels
Featuring Bell’s Ripe Banana and Vanilla Flavors

These delightfully sweet and soft caramels blend the fresh flavors of banana and vanilla, topped off with a sprinkle of flaky Maldon salt, to recreate grandma’s banana bread in confection form.

 

 

Tropical Citrus Edible Slime Candy
Featuring Bell’s Tropical Citrus Flavor

This edible slime candy is a throwback to ‘90s kids game shows and a cross between the classic ‘ghostly’ beverage from this era. It’s oozing with nostalgic ‘90s fun.

 

 

Get Inspired: Catch the Bell Flavors & Fragrances Team at Booth #3082                   

Bell’s presence at SupplySide West and Food ingredients North America will not only offer unique networking opportunities but encourage buyers and key decision makers to achieve wins in product ideation and innovation with flavor as well as technology that allows taste to shine.

Visit Bell’s booth to connect with our Sales, Marketing and Sweet Applications teams. It’s your chance to collect flavor and taste technology resources in professional toolkits and grab Bell swag.

About Bell Flavors & Fragrances:

Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 100 years of exceptional customer service and experience. Bell has 11 manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, India, Singapore, and China, with sales offices in more than 90 countries. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers. www.bellff.com

Bell Flavors & Fragrances – Get in touch with taste.®

About SupplySide West & Food ingredients (Fi) North America:

“Food Ingredients North America and SupplySide West is the premier gathering of health and nutrition professionals in Las Vegas, bringing together buyers and suppliers from throughout the industry. SupplySide convenes ingredient buyers and suppliers from the dietary supplement, beverage, functional food, personal care and sports nutrition industries to network and explore industry trends, scientific innovations, and top performing products. Fi North America is the latest branch of Fi Global events that serve the global food, beverage and dietary supplements markets, offering food, and beverage manufacturers direct access to the widest range of ingredient suppliers from around the world.” www.west.supplysideshow.com

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Bell Validates Global Spark Trends at the 2023 IFT FIRST: Annual Event & Expo

Bell Flavors & Fragrances Validates Global Spark Trends at the 2023 IFT FIRST: Annual Event & Expo 

 

Global Flavors and Fragrances Company Confirms 2023 Trend Forecasts at the World’s Leading Food Industry Showcase in Chicago, IL from July 16-19  

NORTHBROOK, Illinois – August 3, 2023 –

Bell Flavors & Fragrances, Inc. (Bell) confirmed key trend predictions and forecasts at the 2023 Institute of Food Technologists’ (IFT) FIRST: Annual Event & Expo from July 16-19 inside McCormick Place in Chicago, IL.  

 Attracting 17,000 international visitors and 1,100 exhibitors, the annual convention, hosted by the Institute of Food Technology (IFT), once again proved its value as the place for trendspotting and networking in the global food industry. 

What’s more, the products and technologies on display at McCormick Place confirmed key forecasts from Bell’s global Spark – Ignites Creativity, Inspires Senses® program. Specifically, IFT FIRST showcased innovative methods to enhance natural ingredients and resources ( ‘Nature R*Evolution’), support healthy lifestyles and longevity (‘A Better Me’) and spark joy with impactful flavor experiences (‘360-Degree Rewards’). 

“Every year, Bell Flavors & Fragrances invests considerable resources to capture the most important dynamics impacting consumers across the globe. It was reassuring to witness key trends from this year’s forecast confirmed by technologies and innovations displayed at the 2023 IFT FIRST: Annual Event & Expo.” – Kelli Heinz, Vice President of Marketing and Industry Affairs 

 

“IFT FIRST confirmed our central Spark Trends predictions for 2023 and beyond. We see it as a true testament to the accuracy of the global Spark Trends platform and the immense value we provide every single year to Bell customers. Bell returns from IFT FIRST inspired and encouraged by the level of innovation and forward-looking research to support the future of the global food system, with our Spark Trends program leading the way.” – David Banks, Senior Director of Marketing

 

Key observations from attending IFT FIRST 2023 include the following predictions featuring three Spark Macro Trends: 

As the central theme of IFT FIRST 2023, the show evaluated solutions to current challenges in the food supply asking, “Innovation in a Time of Crisis: Can We Future-Proof the Food System?” In the process, unmodified ingredients and technologies for enhancing nature provide much-needed answers. 

Seeing the Trend at IFT FIRST 2023: Nature R*Evolution figured prominently in a vast variety of alternative protein products, using the latest tech for masking, neutralization, and mouthfeel enhancement alongside natural flavors. Also trending, extenders and replacers provided powerful solutions to challenges in global supply chains, most importantly, honey and citrus varieties. Plus, a new slew of natural sweetness enhancers and upcycled byproducts (e.g., coffee fruit) squeeze more value out of strained food supplies.   

Speaking of enhancing value, the quest for healthier lifestyles presented the number one leading consumer trend at IFT FIRST 2023. True to Bell’s Spark Macro Trend, ‘A Better Me,’ consumers demand functional benefits and tangible health improvements from their food. The trend that took the proverbial cake at IFT FIRST? Sugar reduction! 

Seeing the Trend at IFT FIRST 2023: The health-focused trends resonate with the mission of IFT FIRST, which is short for “Food Improved by Research, Science, and Technology.” Featured functional ingredients and technologies sought to boost of alertness, immunity, and sleep via mushrooms and probiotics. Collagen for healthy aging and low-carb starches for weight management were also in the spotlight. 

The industry demands serious answers to serious challenges, but flavor is still the number one factor influencing purchase decisions. In line with our Spark Trend for ‘360° Rewards’, consumers increasingly use delicious foods to treat themselves with delight and experience culinary escapes. Based on research presented at IFT FIRST, most consumers want familiar flavors with a slightly new twist. According to Bell’s Micro Trend, ‘Newstalgia’, right now is the time to score big with beloved classics, as 59% of U.S. chocolate consumers enjoy familiar flavors in new product releases (Mintel, 2023). 

Seeing the Trend at IFT FIRST 2023: The show featured familiar flavors and recipes with their volume turned up to the max. Whether it was extra-stuffed chocolate cookies, explosive umami snack mixes, double-glazed meatballs, BLT-flavored potato chips, and extra hot pepper sauces – companies are serving comfort foods without stepping beyond the comfort zone. 

Want to learn more about the Spark Trends platform from Bell Flavors & Fragrances? Click here to dive into this year’s Macro Trends impacting consumers in the here and now. 

About Bell Flavors & Fragrances:

Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 100 years of exceptional customer service and experience. Bell has 11 manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, India, Singapore, and China, with sales offices in more than 60 countries. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers. www.bellff.com

About Bell’s Spark – Ignites Creativity, Inspires Senses® Trends Program: 

Bell’s Spark Trends platform tracks five key consumer Macro Trends impacting consumers today and in the future. These Macro Trends, collectively identified by Bell’s global marketing teams, represent the core behavioral values shared by all humans. 

Bell Flavors & Fragrances – Get in touch with taste.®

About the Institute of Food Technologists:

“Since 1939, the Institute of Food Technologists (IFT) has been a forum for passionate science of food professionals and technologists to collaborate, learn, and contribute all with the goal of inspiring and transforming collective scientific knowledge into innovative solutions for the benefit of all people around the world. IFT envisions a world where science and innovation are universally accepted as essential to safe, nutritious, and sustainable food supply for everyone. As a scientific community grounded in purpose, which includes scientists, technologists, manufacturers, policy makers, marketers, and more, IFT feeds the minds that feed the world.”  www.ift.org

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Bell Showcases Nineties-Inspired Tasting Menu at 2023 IFT FIRST Annual Event & Expo

Bell Flavors & Fragrances Showcases Nineties-Inspired Tasting Menu at the 2023 IFT FIRST Annual Event & Expo

 

Global Flavors and Fragrances Company Leans Into ‘Newstalgic’ Flavors at Upcoming Show in Chicago, IL from July 16-19 at Booth #S1624 Inside McCormick Place

NORTHBROOK, Illinois – June 19, 2023 –

Bell Flavors & Fragrances, Inc. (Bell) will be heading to the 2023 Institute of Food Technologists’ (IFT) FIRST Annual Event & Expo held in person from July 16-19 inside McCormick Place in Chicago, IL.

IFT FIRST is the largest business-to-business food innovation expo, bringing together professionals from across the globe with the collective vision of improving food through research, science and technology. Over the course of four days, exhibitors will showcase new innovations, global trends and the latest cutting-edge research and technology, complemented by strategic networking and business prospecting opportunities.

This year, Bell’s booth (find us at #S1624) showcases food and beverage concepts tied into their global Spark – Ignites Creativity, Inspires Senses® program. Bell’s Spark Trends platform tracks five key consumer Macro Trends impacting consumers today and in the future. These Macro Trends, collectively identified by Bell’s global marketing teams, represent the core behavioral values shared by all humans.

At IFT FIRST 2023, Bell leans into ‘Newstalgia,’ a Micro Trend within the broader 360° Rewards Macro Trend, featuring a menu and booth design inspired by a decade marked by grunge music, blockbuster movies, experimental flavors and Michael Jordan superfans: the 1990s. Newstalgia is the twist that everyone loves, blending the familiar with the excitement of something new, drawing inspiration from pop culture and refurbishing retro phenomena from different decades.

“We are excited to revisit the ‘90s this year at IFT through Bell’s ‘Newstalgia’ Micro Trend. Our product showings interweave old trends that are still relevant with a modern touch, drawing inspiration from pop culture and refurbishing retro phenomena from our favorite ‘90s staples. Reinventing the ‘90s has been one of the most exciting trends Bell has put forth and we are thrilled to have everyone go back in time for a totally rad experience.” – Kelli Heinz, Vice President of Marketing and Industry Affairs 

 

“This year, our culinary team has created a fun and flavorful trip back to the 1990’s, including adventurous formats that are guaranteed to transport you to the birth of crazy flavors and bizarre eating experiences. Consumers continue to seek the comforting moment of their youth, but with a real-world twist. We are seeing this ‘Newstalgic’ approach increasingly come to life as Gen Xer’s look to relive their youth and crave their childhood favorites with a Gen Z twist. Bell is bringing to life wild formats like edible slime and unique flavors like a Cubano inspired bagel bite. All are guaranteed to get your inner child smiling.” – David Banks, Senior Director of Marketing

Take a sneak peek at a few items from Bell’s flavor-packed menu that will transport consumer tastebuds to their ‘90s favorites:

Get Inspired by Bell Flavors & Fragrances at Booth #S1624 at McCormick Place, Chicago, from July 16-19, 2023

 

 Bell’s presence at the 2023 IFT FIRST Annual Event & Expo will push brand awareness and powerful networking opportunities to new heights while offering Newstalgic flavor inspiration and state-of-the-art taste technology solutions to buyers and R&D teams. These resources help elevate product portfolios and connect consumers with a taste of the past, well-earned escapes and comforting memories.

Visit Bell’s booth (#S1624) for more Newstalgic favorites – including ‘90s trivia, a photo station with the chance to win ‘90s swag and more – that will take you on a trip down memory lane.

About Bell Flavors & Fragrances:

Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 100 years of exceptional customer service and experience. Bell has 11 manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, India, Singapore, and China, with sales offices in more than 60 countries. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers. www.bellff.com

Bell Flavors & Fragrances – Get in touch with taste.®

About the Institute of Food Technologists:

“Since 1939, the Institute of Food Technologists (IFT) has been a forum for passionate science of food professionals and technologists to collaborate, learn, and contribute all with the goal of inspiring and transforming collective scientific knowledge into innovative solutions for the benefit of all people around the world. IFT envisions a world where science and innovation are universally accepted as essential to safe, nutritious, and sustainable food supply for everyone. As a scientific community grounded in purpose, which includes scientists, technologists, manufacturers, policy makers, marketers, and more, IFT feeds the minds that feed the world.”  www.ift.org

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Bell Debuts On-Trend Sweet Treats & Savory Creations at 2023 Sweets & Snacks Expo

Bell Flavors & Fragrances Debuts On-Trend Sweet Treats & Savory Creations at 2023 Sweets & Snacks Expo

 

Global Flavors and Fragrances Company Spotlights Annual Consumer Trends Program Insights and Flavor Explorations Via Brand’s Expo Presence

NORTHBROOK, Illinois – May 16, 2023 –

Bell Flavors & Fragrances, Inc. (Bell) will be heading to the 2023 Sweets & Snacks Expo, held in person from May 22-25, in Chicago, IL, and hosted by the National Confectioners Association. Every year, the Sweets & Snacks Expo brings together thousands of manufacturers, retailers, and suppliers in the confectionery and snack industry for four days of inspirational insights, cutting-edge product innovations, and powerful connections. This year’s edition features 150+ exhibitors at the Supplier Showcase and 16 eye-opening education sessions taking place at the Innovation Stage.

“Bell’s Spark platform continues to track five key global Macro Trends that are impacting consumer mindsets today and in the future. These Macro Trends, collectively identified by our global marketing teams, represent the core behavioral values predicting the most impactful trends of the future. Each region has curated a unique set of Micro Trends that relate back to the core Macro Trends. In this presentation, we will relate Bell’s Spark trends to up-and-coming snack flavor profiles to be on the lookout for when developing innovative concepts. We’re thrilled to share them with the industry.”
– Kelli Heinz, Vice President of Marketing and Industry Affairs

“We are very excited to be invited back to talk flavor trends in the confection and snack space and apply our unique approach to what is happening in popular culture and the influence this is having on new product development. We’re also excited to provide delicious samples of each Bell Spark Macro Trend to help the audience taste and feel the trend as it comes to life in one yummy bite.” – David Banks, Senior Director of Marketing

 

HIT THE INNOVATION STAGE TO DISCOVER FLAVOR TRENDS IN SNACKS

Bell’s involvement this year spotlights their annual Spark–Ignites Creativity, Inspires Senses® Platform. This platform continues to track five global consumer Macro Trends impacting consumers today and into the near future, representing core behavioral values shared by all humans. They are seen around the world and serve as the foundation for more granular consumer behaviors on a micro level (Micro Trends). Micro Trends are closely tied to unique geographies, categories, flavors, fragrances, and botanicals in the here-and-now. Bell tracks these trends closely in the U.S. and across regional locations.

Join Vice President of Marketing and Industry Affairs, Kelli Heinz and Senior Director of Marketing, David Banks, as they take the Innovation Stage on May 23, 2023 at 3 pm CST to spotlight Bold Choices: Flavor Trends in Snacks. This discussion will showcase ‘hot’ flavor trends in the snack category and what’s next for snack flavor innovation through the lens of Bell’s Spark–Ignites Creativity, Inspires Senses® Platform.

Attendees will have the opportunity to indulge in five tastings, each exploring one of Bell’s five global consumer Macro Trends:

New Horizons: The Union of Imagination & Technology
Dark Chocolate Himalayan 5-Spice Cluster
A crunchy, dark chocolate bark indulgence containing quinoa crisps, almonds, and pistachios

 

 

 

Nature R*Evolution: The New Dawn of ‘Green’ Innovation
Mead Snack Mix
A lip smacking, savory snack featuring Lambic and honey flavors

 

 

 

 

A Better Me: A Health-Forward Look at the Best You
Kiwi Twist + Blackberry Lavender Adaptogen Gummies
Not-your-average gummies incorporating Lion’s Mane, Reishi, and Chaga mushroom powder for functional benefits

 

 

 


360° Rewards: Tantalizing Curiosities & Permissible Indulgences
Rainbow Sherbet Marshmallow
A campfire classic meets a dose of nostalgia in this must-try marshmallow delight

 

 

 

 

 

Tree of Life: United by Cultural Roots
Cheesy Mustard Popcorn
Popcorn and savory, cheesy flavors collide in this crunchy, craveable snack

 

 

 

For more information on this unique session, click here.

 

JOIN US AT THE SUPPLIER SHOWCASE (BOOTH #30406) AND EXPLORE TRENDS VIA TASTE

Bell joins 150+ exhibitors at the Supplier Showcase on May 22-23, 2023 from 1-5 pm CST. Attendees will have the chance to connect with Bell’s cross-functional team, featuring Sales, R&D (including both Sweet & Savory Applications) and Marketing. They can load up on educational resources and discover flavor trends and taste technologies (e.g., flavor enhancement, sugar reduction, flavor masking) impacting confectionery, bakery, and savory products.

Bell’s presence at the 2023 Sweets & Snacks Expo will not only drive heightened brand awareness and unique networking opportunities but offer innovative flavor inspiration and state-of-the-art taste technology solutions to buyers and R&D teams. These offerings and insights help elevate confectionery, bakery, and snack product portfolios, ensuring better alignment with consumer lifestyles and preferences, while encouraging consumers to treat themselves to rewards in everyday occasions.

To schedule an in-person appointment, click here.

About Bell Flavors & Fragrances:

Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 100 years of exceptional customer service and experience. Bell has 11 manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, India, Singapore, and China, with sales offices in more than 60 countries. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers. www.bellff.com

Bell Flavors & Fragrances – Get in touch with taste.®

About the National Confectioners Association:

The National Confectioners Association (NCA) is the trade organization that promotes the unique role of chocolate, candy, gum and mints in a happy, balanced lifestyle and the companies that make these special treats. Through advocacy and regulatory guidance, communications, industry insights, and retail and supply chain engagement, NCA helps create an environment that enables candy makers to thrive. www.candyusa.com