Bell Flavors & Fragrances’ Senior Director of Sensory and Consumer Sciences to Represent the Division During 2022 IFT First Annual Conference & Expo
Karen Graves, MS to Sit on Expert Panel Exploring Opportunities and Challenges for Leveraging Knowledge and Consumer Understanding for Product Success
July 8, 2022 —
Bell Flavors & Fragrances, Inc. (Bell) is pleased to announce that Karen Graves, MS, Senior Director of Sensory and Consumer Sciences, will represent Bell at the Institute of Food Technologists’ (IFT) 2022 First Annual Conference & Expo held in person and on demand from July 10-13 in Chicago, IL.
IFT First is the largest business to business food innovation expo, convening professionals from around the world both in-person and virtually to discover the latest innovations, global trends and strategic solutions, all while making powerful connections. The organization boasts 25 topical, interest-based groups (divisions), with Karen serving as the current chair for the Sensory & Consumer Science Division (SCSD). She will represent the Division at a multitude of events throughout the conference, including the SDSC Leader Innovation Lab, Networking Reception, Social and Student Competition, in addition to the SCSD Student Leader Networking Breakfast and Student Leader Networking Expo Floor, both of which are new this year.
As part of IFT’s on-demand program, Karen’s presentation, “Sensory, It’s Worth It. Know the Value of Sensory & Consumer Research,” co-presented with Sharon Bender, MS, Sensory Scientist at Gehl Foods, Inc., will be made available online via the IFT First portal. This session will help participants understand the value of sensory and consumer research. “While the traditional Sensory Consumer mantra focuses on designing/answering according to the objective, the expectation for today’s professional is to provide business value and drive decisions. Since Sensory & Consumer Researchers must have exceptional influence, business acumen, and communication skills, all while dealing with scientific and statistical data, this presentation will discuss tips and techniques to enhance the value of Sensory Research, Consumer Research, Discriminating Testing and Team Evaluations.”
In addition to her on-demand presentation, Karen will sit on an expert panel on Tuesday, July 12 from 3:15 – 4:30 pm CT as part of the session, “How Do We Leverage Knowledge and Consumer Understanding for Product Success?” This session will “bring together diverse voices and perspectives from select on-demand presentations that relate to this Guiding Question. The moderated discussion will outline challenges and opportunities for how to address the question, followed by an extended question and answer period where attendees will have the opportunity to engage with other attendees.”
About Bell Flavors & Fragrances:
Bell Flavors & Fragrances is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialities to the food and beverage industry, as well as the household care and personal care industries. Bell has nine manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, Singapore, and China. Bell operates sales offices in more than 40 countries. Bell’s global presence allows flexibility in the world marketplace and enables Bell to bring new trends quickly to customers’ attention. Bell is positioned globally to service our customers regionally in order to meet their needs.
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