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Bell Releases 2024 Trend Predictions Via Spark – Ignites Creativity, Inspires Senses® Platform

Bell Flavors & Fragrances Releases 2024 Trend Predictions Via Spark – Ignites Creativity, Inspires Senses® Platform

 

Bell’s Annual Trends Program Spotlights Consumer Behaviors & Trends Seen Across the Globe

NORTHBROOK, Illinois – January 17, 2024 – Bell Flavors & Fragrances, Inc. (Bell) debuts its 2024 global trend inspirations via the Spark–Ignites Creativity, Inspires Senses® platform. Since its inception in 2015, Bell’s Spark Trends platform is the essence of creativity and the future of influential trends in the flavor and fragrance industries, providing a unique, one-stop guide to what’s next in today’s ever-evolving consumer landscape.

Kelli Heinz, Vice President of Marketing & Industry Affairs, states, “This year, Bell’s Macro Trends continue to shine, reflecting deep-seated behaviors and trends impacting consumers, customers and the broader industry today and in the future. Collectively identified by Bell’s Global Marketing teams, they represent core behavioral and emotional values shared by all humans, which are applied to various regions and across all product categories. As we move into 2024, these boundless trends hold steadfast.”

“Refreshed in 2024 based on current shifts in consumer behaviors and popular culture, Bell’s Micro Trends represent fads shaping consumer experiences. The Micro Trend ‘Globetrotter’ is inspired by taste explorations from the Amalfi coast of Italy to villages of Japan and regional Chinese provinces like Sichuan (Szechuan), Hunan and Guizhou, all of which offer unique blends of spicy, sweet, sour and savory flavors. Consumers seek unique fusions, bizarre collaborations and multi-sensory experiences. And while they love to indulge and experience the unfamiliar, they crave food authenticity, label transparency, ethical solutions and more functional, clean label products in the everyday,” states David Banks, Senior Director of Marketing.

Explore Bell’s 2024 Macro and Micro Trends:

MACRO TREND #1 – NEW HORIZONS:
THE UNION OF IMAGINATION & TECHNOLOGY

Consumers crave ways to engage their senses in new and unexpected ways, and the evolution of technologies makes it possible via ‘phygital’ formats – the fusion of physical and digital experiences.

The 2024 Horizons Micro Trends are:

CREATIVE FUSIONS: Fusing Unexpected Flavors and Fragrances to Unlock New Experiences
The quest for novel and unforgettable experiences has reshaped industries, and the blend of unexpected flavors and scents is forging a path toward unparalleled fusion adventures.

SENSORIAL SPARKS: Redefining the Boundaries of Sensory Perception
Consumers seek immersive experiences and products that redefine the boundaries of sensory perception. The future holds a world of exciting sensory delights where every bite and every scent tells a unique and personalized story.

GLOBETROTTER: Expanding Culinary Horizons and Unveiling New Senses Through Global Exploration
With the rise of technology, globalization, and a renewed emphasis on the importance of staying connected, consumers can embark on a journey of culinary and fragrance exploration via the comfort of their homes or physical travel.

 

MACRO TREND #2 – NATURE R*EVOLUTION: THE NEW DAWN OF ‘GREEN’ INNOVATION

This trend looks at the new dawn of ‘green’ innovation to safeguard the future of the planet, without sacrificing the familiar scents and taste sensations consumers continue to crave.

The 2024 Nature R*Evolution Micro Trends are:

PLANT INFUSIONS: Creating Sensory Experiences with the Power of Herbs and Botanicals
As part of a current (r)evolution, nature’s variety of herbs, botanicals, and plant extracts pair with advanced technologies to create sensorial experiences in flavors and fragrances.

CLEAN LABEL: Building Trust with Transparent Ingredient Information and Positive Global Impact
Brands are pressed to replace harmful ingredients and manufacturing methods with sustainable alternatives, all the while reducing carbon emissions in search of not just carbon neutrality, but climate positivity.

ENVIRONMENTAL TECH: Preserving Natural Resources and Securing Supply Chains with Science 
Sustainable technology holds the key to enhancing the flavors, smells, and appeal of natural ingredients and finished products. Environmental technologies help to future-proof supply chains and ensure food security on a global level.

 

MACRO TREND #3 – A BETTER ME:
A HEALTH-FORWARD LOOK AT THE BEST YOU

This trend explores a fresh approach to the best version of ‘you’ as consumers demand personalization, natural solutions and an inward focus.

The 2024 A Better Me Micro Trends are:

REFRESHED RITUALS: A New Lens on Life
Consumers have taken on a new approach to life, refocusing, reprioritizing and revitalizing their routines. Products and experiences must align with evolving lifestyles that emphasize balance, consistency and simplicity, all with health and wellness seamlessly integrated.

FUNCTIONAL: Elevating the Everyday with Added Benefits
Individuals look beyond the basics of nutrition, hydration and hygiene, seeking added benefits from functional ingredients that support a holistic approach to their health and well-being.

CUSTOMIZED WELL-BEING: Let’s Get Personal with Health and Wellness
Out with the one-size-fits-all approach and in with customization. Consumers embrace a ‘taking health into my own hands’ approach, demanding solutions that speak to holistic wellness and their ‘healthspan.’

 

MACRO TREND #4 – 360º REWARDS:
TANTALIZING CURIOSITIES AND PERMISSIBLE INDULGENCES

Don’t delay rewards! Consumers are embracing indulgences, ‘newstalgia’ and flavors
and fragrances that spark instant joy – unapologetically.

The 360º Rewards Micro Trends for 2024 are:

FUTURE NOSTALGIA: A Forward Twist on Familiar Classics
Nostalgia has always held a powerful sway over our emotions and choices, transporting us back to simpler times and cherished memories. Future nostalgia emerges to enliven consumer interests by bringing back familiar classics with a new twist.

INTENTIONAL INDULGENCE: Saying ‘YES’ to Premium Finds and Small Splurges
Consumers are counteracting years of giving up simple pleasures and saying “no”, to now saying “yes” to premium finds and small splurges of the flavors that bring the most joy. 

MADE FOR ME: Elevation of Personalization
In an era defined by individualism and the desire for unique experiences, personalization has become a driving force in various industries. Crafting one’s personal brand within these markets is not only possible but increasingly essential.

 

MACRO TREND #5 – TREE OF LIFE: UNITED BY CULTURAL ROOTS

Consumers remain keenly aware of human connections across the globe,
championing diverse heritage, authentic values and sustainable products.

The 2024 Tree of Life Micro Trends are:

NATURALLY SUSTAINABLE: Cultivating Novel Ways to Sustain our Environment
The food, beverage, and fragrance industries are proactively adopting naturally sustainable practices to future-proof their businesses to meet current consumer trends, secure their long-term success and drive sustainability initiatives.

COOLTURA: Mindfully Embracing Human Cultural Connections
This trend entails crafting authentic products that celebrate the rich diversity of global cultures, from traditional recipes in the food sector to culturally inspired beverages and fragrances.

HYPER LOCAL: Rediscovering Local Roots and Authentic Experiences
Hyperlocal emphasizes the sourcing and consumption of products from extremely local sources, fostering a stronger connection between consumers and their immediate communities.

“It’s exciting to be part of an industry that embraces these fast-moving trends, weaving them into communication strategies all the way to product innovation and everything in between,” notes David Banks, Senior Director of Marketing.

Want to learn more? To request a Spark Trends presentation, complete with inspirational flavor and fragrance concepts that bring the Macro and Micro trends to life, please reach out to spark@bellff.com.

About Bell Flavors & Fragrances:

Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 100 years of exceptional customer service and experience. Bell has 11 manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, India, Singapore, and China, with sales offices in more than 90 countries. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers. www.bellff.com

Bell Flavors & Fragrances – The Key Ingredient of Your Brand.™

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Bell Captures Granular, Globally Relevant Consumer Behaviors and Industry Trends in 2023 Edition of Spark Trends Platform

Bell Flavors & Fragrances Captures Granular, Globally Relevant Consumer Behaviors and Industry Trends in 2023 Edition of Spark Trends Platform

 

Bell’s Annual Trends Program Explores Macro & Micro Trends Impacting Customers Here-And-Now

January 12, 2023 –

Bell Flavors & Fragrances, Inc. (Bell) recently announced new trend inspirations via their Spark–Ignites Creativity, Inspires Senses® platform. Since 2015, Bell’s Spark Trends platform is the essence of creativity and the future of influential trends in the flavor and fragrance industries. Spark provides a unique one-stop guide to what’s next in today’s rapidly changing consumer landscape.

Bell’s Spark Trends platform continues to track five global consumer Macro Trends that are impacting consumers today and into the near future, representing core behavioral values shared by all humans. They are seen around the world and serve as the foundation for more granular consumer behaviors on a micro level (i.e., Micro Trends). Micro Trends are closely tied to unique geographies, categories, flavors, fragrances and botanicals in the here-and-now. Bell tracks these trends closely in the U.S. and across regional locations.

“Predicting the most impactful trends of the future is challenging, but the Spark platform always starts with a common denominator: the essence of what makes us all human. When we think about Micro Trends, they are the phenomena firmly impacting consumers in the here-and-now. Micro Trends shape consumer experiences based on what’s happing in the current world and can be attributed to specific actions or changes in market or consumer dynamics. We’re thrilled to share them with the industry,” says Kelli Heinz, Vice President of Marketing & Industry Affairs.

 

MACRO TREND #1 – NEW HORIZONS: THE UNION OF IMAGINATION & TECHNOLOGY

 

From dreaming of a reality escape to embracing virtual celebrations and new ways of connecting digitally, consumers crave a new era of interconnectedness via physical and digital fusion called ‘phygital.

The New Horizons Micro Trends include:

EXTREME FUSIONS: Bold, new mashups can be found in co-branded meal and fragrance promotions, as well as food trucks and street food restaurants at the intersection of formerly separate cuisines, as consumers break boundaries and disrupt the mundane routines. ​

SENSORIAL SPARKS: There are millions of options to craft immersive experiences and products that redefine the boundaries of perception with titillating flavors and fragrances that engage the senses and create memorable moments.

NEW E-RA: The previous year’s trend towards escapism gains a digital dimension, as consumers’ minds and palates gravitate towards the metaverse as a place to discover and interact with foods, beverages and consumer products.

 

MACRO TREND #2 – NATURE R*EVOLUTION: THE NEW DAWN OF ‘GREEN’ INNOVATION


This trend looks at the new dawn of ‘green’ innovation to safeguard the future of the planet, without sacrificing the familiar scents and taste sensations consumers continue to crave.

The Nature R*Evolution Micro Trends include:

ALTERNATIVE EVERYTHING: Smart alternatives are taking center stage and consumer lifestyles continue trending towards healthier options, with vegetarian and vegan food choices in high demand and ‘flexitarian’ lifestyles as the new mainstream.

CLEAN LABEL: Brands are pressed to replace harmful ingredients and manufacturing methods with sustainable alternatives, all the while reducing carbon emissions in search of not just carbon neutrality, but climate positivity.

VALUE TECH: Nature made even more valuable and sustainable – with technology. Value-adding tech holds the key to enhancing the flavors, smells, and appeal of natural ingredients and finished products.

 

MACRO TREND #3 – A BETTER ME: A HEALTH-FORWARD LOOK AT THE BEST YOU


This trend explores a fresh approach to the best version of ‘you’ as consumers become immersed in holistic wellness and prioritize mental health, self-care and less crowded calendars.

The A Better Me Micro Trends include:

MOOD MODS: As this trend evolves, consumers will continue to gravitate toward natural remedies such as ‘good mood’ essential oils and products containing botanical extracts or food-grade botanicals to change the color on that mood ring. ​

BALANCING BLISS: The quest for achieving ‘health’ with a holistic focus will be intermingled with indulgent allowances as consumers turn to natural fragrances and products made with organic ingredients, while also honoring heritage cuisines and home cooked favorites.

FUNCTIONAL FINDS: Brands will be challenged to continue incorporating functional ingredients and adaptogens into food, beverage and fragrance products while maintaining the familiar tastes, textures and sensorial experiences that consumers know and expect.

 

MACRO TREND #4 – 360º REWARDS: TANTALIZING CURIOSITIES AND PERMISSIBLE INDULGENCES


Consumers have been searching for silver linings and are now giving themselves the permission to embrace escapism, indulge unapologetically and spark joy in unique ways.

 

The 360º Rewards Micro Trends include:

NEWSTALGIA: The twist that everyone loves. By using something new that harkens back to shared pop culture moments, brands can help unglue consumers from digital screens and dive into enjoyments of their own reality.​

LIMITED EDITION: Limited editions are about capturing a passing moment – in exclusive ways that motivate consumers to stand in line or make purchases at fleeting moments in time. They’re looking for the next new thing of tomorrow.

BACK TO BASICS: Traditional foods and scents provide a connection to the stories of our ancestors. Brands must take a step back and remember the good old days and what makes them special.

 

MACRO TREND #5 – TREE OF LIFE: UNITED BY CULTURAL ROOTS


Consumers remain passionate about paying it forward to mother earth, but now are more aware of human connections across the globe, championing diverse heritage, authentic values and sustainable products.

The Tree of Life Micro Trends include:

FUTURE PROOF: The time has come for ‘future-proofing’ business models and supply chains, as global crises and inflationary pressures add urgency and require new ways to replace and rebuild resources, guided by global regulatory standards.

HUMAN CONNECTION: This is the time to thrive for brands that are paying it forward, whether creating sustainable and fair trade certified businesses in emerging economies or shining a light on underprivileged communities and their traditions.

HYPER LOCAL: While the trend towards exploration and discovery is back with a vengeance, the diversity of local communities starts to shine as consumers find the imprints of ethnic cuisines in their own communities.

Bell’s annual Spark program allows companies to stay abreast of the latest trends and market dynamics. It thereby fuels the flavor and fragrance industries with innovative ideas for new, forward-looking marketing and product development concepts that inspire consumers’ palates and invigorate brand initiatives.

About Bell Flavors & Fragrances:
Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 100 years of exceptional customer service and experience. Bell has nine manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, Singapore, and China. Bell operates sales offices in more than 60 countries. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers. bellff.wpengine.com

Bell Flavors & Fragrances – The Key Ingredient of Your Brand.

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Bell Debuts New Flavor & Fragrance Trend Inspirations via Spark – Ignites Creativity, Inspires Senses® Platform

Bell Flavors & Fragrances Debuts New Trend Inspirations via Spark–Ignites Creativity, Inspires Senses® Platform

 

Bell’s Annual Flavor & Fragrance Program Reveals Evolved Macro Trends With a Global Focus

December 13, 2022 –

Bell Flavors & Fragrances, Inc. (Bell) is thrilled to announce their new Spark Trends platform predictions. Since its inception in 2015, Spark provides a multi-faceted understanding of the global consumer landscape, blending a comprehensive knowledge of culinary influences, market dynamics and product innovations with consumer attitudes, usage and purchasing habits to understand what’s shaping the future of flavors, fragrances and botanicals.

“This year, Bell’s platform continues to track five key global consumer macro trends that are impacting mindsets today and in the future. These Macro Trends, collectively identified by our global marketing teams, represent the core behavioral values shared by all humans at this moment in time. As we move into another year of changes on a global scale, Bell’s Spark trends uncover various ways in which consumers are responding to current shifts,” says Kelli Heinz, Vice President of Marketing & Industry Affairs.

“Adventure, travel and unforgettable experiences are back on the menu as consumers pursue New Horizons of exploration in both the physical and virtual worlds. Holistic health and personal wellbeing are requiring everyday activities to be functional and mood enhancing. Moving forward, consumers continue to demand new and sustainable ways to connect with nature, optimized by ‘green’ innovation. They increasingly seek sensorial experiences rooted deep within authentic cultures while looking for that extra ‘spark’ to find rewards right here, right now,” according to David Banks, Sr. Director of Marketing.

Explore Bell’s new Spark Macro Trends:

A new era is on the horizon for humankind: From dreaming of a reality escape to embracing virtual celebrations and new ways of connecting digitally, we’re now craving a new era of interconnectedness via physical and digital fusion called ‘phygital.’ This trend is formerly a combination of Bell’s Escapism + Together Apart macro trends.

Plant-based, cruelty-free, and good for the planet: This trend looks at the new dawn of ‘green’ innovation to safeguard the future of the planet, without sacrificing the familiar scents and taste sensations consumers continue to crave. It is a new addition to Bell’s macro trends.

Health and wellness priorities, redefined: While physical and social aspects of health are here to stay, we’re immersing ourselves in holistic wellness, prioritizing mental health, self-care and less crowded calendars. This trend was formerly Bell’s Well-Balanced macro trend and explores a fresh approach to the best version of ‘you’.

Don’t delay rewards: We’ve been searching for silver linings – the everyday things that make us happy and bring comfort. Now, we’re giving ourselves the permission to embrace escapism, indulge unapologetically and spark joy in unique ways. This trend was formerly Bell’s Finding Silver Linings macro trend.

Everyone on the planet is connected by their environmental choices: We remain passionate about paying it forward to mother earth, but, now more than ever, we’re aware of human connections across the globe, and we are becoming champions of diverse heritage, authentic values and sustainable products as a means to making the world a better place for all. This trend was formerly Bell’s Global Consciousness macro trend.

Bell’s annual Spark program allows companies to stay abreast of the latest trends and fuels innovative ideas for new flavor and fragrance forward marketing and product development concepts that inspire consumer palettes and invigorate brand presence.

About Bell Flavors & Fragrances:
Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 100 years of exceptional customer service and experience. Bell has nine manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, Singapore, and China. Bell operates sales offices in more than 40 countries. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers. bellff.wpengine.com

Bell Flavors & Fragrances – The Key Ingredient of Your Brand.