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Bell Validates Global Spark Trends at the 2023 IFT FIRST: Annual Event & Expo

Bell Flavors & Fragrances Validates Global Spark Trends at the 2023 IFT FIRST: Annual Event & Expo 

 

Global Flavors and Fragrances Company Confirms 2023 Trend Forecasts at the World’s Leading Food Industry Showcase in Chicago, IL from July 16-19  

NORTHBROOK, Illinois – August 3, 2023

Bell Flavors & Fragrances, Inc. (Bell) confirmed key trend predictions and forecasts at the 2023 Institute of Food Technologists’ (IFT) FIRST: Annual Event & Expo from July 16-19 inside McCormick Place in Chicago, IL.  

 Attracting 17,000 international visitors and 1,100 exhibitors, the annual convention, hosted by the Institute of Food Technology (IFT), once again proved its value as the place for trendspotting and networking in the global food industry. 

What’s more, the products and technologies on display at McCormick Place confirmed key forecasts from Bell’s global Spark – Ignites Creativity, Inspires Senses® program. Specifically, IFT FIRST showcased innovative methods to enhance natural ingredients and resources ( ‘Nature R*Evolution’), support healthy lifestyles and longevity (‘A Better Me’) and spark joy with impactful flavor experiences (‘360-Degree Rewards’). 

Every year, Bell Flavors & Fragrances invests considerable resources to capture the most important dynamics impacting consumers across the globe. It was reassuring to witness key trends from this year’s forecast confirmed by technologies and innovations displayed at the 2023 IFT FIRST: Annual Event & Expo.” – Kelli Heinz, Vice President of Marketing and Industry Affairs

 

“IFT FIRST confirmed our central Spark Trends predictions for 2023 and beyond. We see it as a true testament to the accuracy of the global Spark Trends platform and the immense value we provide every single year to Bell customers. Bell returns from IFT FIRST inspired and encouraged by the level of innovation and forward-looking research to support the future of the global food system, with our Spark Trends program leading the way.” – David Banks, Senior Director of Marketing

 

Key observations from attending IFT FIRST 2023 include the following predictions featuring three Spark Macro Trends: 

As the central theme of IFT FIRST 2023, the show evaluated solutions to current challenges in the food supply asking, “Innovation in a Time of Crisis: Can We Future-Proof the Food System?” In the process, unmodified ingredients and technologies for enhancing nature provide much-needed answers. 

Seeing the Trend at IFT FIRST 2023: Nature R*Evolution figured prominently in a vast variety of alternative protein products, using the latest tech for masking, neutralization, and mouthfeel enhancement alongside natural flavors. Also trending, extenders and replacers provided powerful solutions to challenges in global supply chains, most importantly, honey and citrus varieties. Plus, a new slew of natural sweetness enhancers and upcycled byproducts (e.g., coffee fruit) squeeze more value out of strained food supplies.   

Speaking of enhancing value, the quest for healthier lifestyles presented the number one leading consumer trend at IFT FIRST 2023. True to Bell’s Spark Macro Trend, ‘A Better Me,’ consumers demand functional benefits and tangible health improvements from their food. The trend that took the proverbial cake at IFT FIRST? Sugar reduction! 

Seeing the Trend at IFT FIRST 2023: The health-focused trends resonate with the mission of IFT FIRST, which is short for “Food Improved by Research, Science, and Technology.” Featured functional ingredients and technologies sought to boost of alertness, immunity, and sleep via mushrooms and probiotics. Collagen for healthy aging and low-carb starches for weight management were also in the spotlight. 

The industry demands serious answers to serious challenges, but flavor is still the number one factor influencing purchase decisions. In line with our Spark Trend for ‘360° Rewards’, consumers increasingly use delicious foods to treat themselves with delight and experience culinary escapes. Based on research presented at IFT FIRST, most consumers want familiar flavors with a slightly new twist. According to Bell’s Micro Trend, ‘Newstalgia’, right now is the time to score big with beloved classics, as 59% of U.S. chocolate consumers enjoy familiar flavors in new product releases (Mintel, 2023). 

Seeing the Trend at IFT FIRST 2023: The show featured familiar flavors and recipes with their volume turned up to the max. Whether it was extra-stuffed chocolate cookies, explosive umami snack mixes, double-glazed meatballs, BLT-flavored potato chips, and extra hot pepper sauces – companies are serving comfort foods without stepping beyond the comfort zone. 

Want to learn more about the Spark Trends platform from Bell Flavors & Fragrances? Click here to dive into this year’s Macro Trends impacting consumers in the here and now. 

About Bell Flavors & Fragrances:

Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 100 years of exceptional customer service and experience. Bell has 11 manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, India, Singapore, and China, with sales offices in more than 60 countries. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers. www.bellff.com

About Bell’s Spark – Ignites Creativity, Inspires Senses® Trends Program: 

Bell’s Spark Trends platform tracks five key consumer Macro Trends impacting consumers today and in the future. These Macro Trends, collectively identified by Bell’s global marketing teams, represent the core behavioral values shared by all humans. 

Bell Flavors & Fragrances – Get in touch with taste.®

About the Institute of Food Technologists:

“Since 1939, the Institute of Food Technologists (IFT) has been a forum for passionate science of food professionals and technologists to collaborate, learn, and contribute all with the goal of inspiring and transforming collective scientific knowledge into innovative solutions for the benefit of all people around the world. IFT envisions a world where science and innovation are universally accepted as essential to safe, nutritious, and sustainable food supply for everyone. As a scientific community grounded in purpose, which includes scientists, technologists, manufacturers, policy makers, marketers, and more, IFT feeds the minds that feed the world.”  www.ift.org

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Bell Showcases Nineties-Inspired Tasting Menu at 2023 IFT FIRST Annual Event & Expo

Bell Flavors & Fragrances Showcases Nineties-Inspired Tasting Menu at the 2023 IFT FIRST Annual Event & Expo

 

Global Flavors and Fragrances Company Leans Into ‘Newstalgic’ Flavors at Upcoming Show in Chicago, IL from July 16-19 at Booth #S1624 Inside McCormick Place

NORTHBROOK, Illinois – June 19, 2023

Bell Flavors & Fragrances, Inc. (Bell) will be heading to the 2023 Institute of Food Technologists’ (IFT) FIRST Annual Event & Expo held in person from July 16-19 inside McCormick Place in Chicago, IL.

IFT FIRST is the largest business-to-business food innovation expo, bringing together professionals from across the globe with the collective vision of improving food through research, science and technology. Over the course of four days, exhibitors will showcase new innovations, global trends and the latest cutting-edge research and technology, complemented by strategic networking and business prospecting opportunities.

This year, Bell’s booth (find us at #S1624) showcases food and beverage concepts tied into their global Spark – Ignites Creativity, Inspires Senses® program. Bell’s Spark Trends platform tracks five key consumer Macro Trends impacting consumers today and in the future. These Macro Trends, collectively identified by Bell’s global marketing teams, represent the core behavioral values shared by all humans.

At IFT FIRST 2023, Bell leans into ‘Newstalgia,’ a Micro Trend within the broader 360° Rewards Macro Trend, featuring a menu and booth design inspired by a decade marked by grunge music, blockbuster movies, experimental flavors and Michael Jordan superfans: the 1990s. Newstalgia is the twist that everyone loves, blending the familiar with the excitement of something new, drawing inspiration from pop culture and refurbishing retro phenomena from different decades.

“We are excited to revisit the ‘90s this year at IFT through Bell’s ‘Newstalgia’ Micro Trend. Our product showings interweave old trends that are still relevant with a modern touch, drawing inspiration from pop culture and refurbishing retro phenomena from our favorite ‘90s staples. Reinventing the ‘90s has been one of the most exciting trends Bell has put forth and we are thrilled to have everyone go back in time for a totally rad experience.” – Kelli Heinz, Vice President of Marketing and Industry Affairs 

 

“This year, our culinary team has created a fun and flavorful trip back to the 1990’s, including adventurous formats that are guaranteed to transport you to the birth of crazy flavors and bizarre eating experiences. Consumers continue to seek the comforting moment of their youth, but with a real-world twist. We are seeing this ‘Newstalgic’ approach increasingly come to life as Gen Xer’s look to relive their youth and crave their childhood favorites with a Gen Z twist. Bell is bringing to life wild formats like edible slime and unique flavors like a Cubano inspired bagel bite. All are guaranteed to get your inner child smiling.” – David Banks, Senior Director of Marketing

Take a sneak peek at a few items from Bell’s flavor-packed menu that will transport consumer tastebuds to their ‘90s favorites:

Get Inspired by Bell Flavors & Fragrances at Booth #S1624 at McCormick Place, Chicago, from July 16-19, 2023

 

 Bell’s presence at the 2023 IFT FIRST Annual Event & Expo will push brand awareness and powerful networking opportunities to new heights while offering Newstalgic flavor inspiration and state-of-the-art taste technology solutions to buyers and R&D teams. These resources help elevate product portfolios and connect consumers with a taste of the past, well-earned escapes and comforting memories.

Visit Bell’s booth (#S1624) for more Newstalgic favorites – including ‘90s trivia, a photo station with the chance to win ‘90s swag and more – that will take you on a trip down memory lane.

About Bell Flavors & Fragrances:

Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 100 years of exceptional customer service and experience. Bell has 11 manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, India, Singapore, and China, with sales offices in more than 60 countries. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers. www.bellff.com

Bell Flavors & Fragrances – Get in touch with taste.®

About the Institute of Food Technologists:

“Since 1939, the Institute of Food Technologists (IFT) has been a forum for passionate science of food professionals and technologists to collaborate, learn, and contribute all with the goal of inspiring and transforming collective scientific knowledge into innovative solutions for the benefit of all people around the world. IFT envisions a world where science and innovation are universally accepted as essential to safe, nutritious, and sustainable food supply for everyone. As a scientific community grounded in purpose, which includes scientists, technologists, manufacturers, policy makers, marketers, and more, IFT feeds the minds that feed the world.”  www.ift.org

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Karen Graves, MS to Represent the Division During 2022 IFT First Annual Conference & Expo

Bell Flavors & Fragrances’ Senior Director of Sensory and Consumer Sciences to Represent the Division During 2022 IFT First Annual Conference & Expo

 

Karen Graves, MS to Sit on Expert Panel Exploring Opportunities and Challenges for Leveraging Knowledge and Consumer Understanding for Product Success

July 8, 2022 —

Bell Flavors & Fragrances, Inc. (Bell) is pleased to announce that Karen Graves, MS, Senior Director of Sensory and Consumer Sciences, will represent Bell at the Institute of Food Technologists’ (IFT) 2022 First Annual Conference & Expo held in person and on demand from July 10-13 in Chicago, IL.

IFT First is the largest business to business food innovation expo, convening professionals from around the world both in-person and virtually to discover the latest innovations, global trends and strategic solutions, all while making powerful connections. The organization boasts 25 topical, interest-based groups (divisions), with Karen serving as the current chair for the Sensory & Consumer Science Division (SCSD). She will represent the Division at a multitude of events throughout the conference, including the SDSC Leader Innovation Lab, Networking Reception, Social and Student Competition, in addition to the SCSD Student Leader Networking Breakfast and Student Leader Networking Expo Floor, both of which are new this year.

As part of IFT’s on-demand program, Karen’s presentation, “Sensory, It’s Worth It. Know the Value of Sensory & Consumer Research,” co-presented with Sharon Bender, MS, Sensory Scientist at Gehl Foods, Inc., will be made available online via the IFT First portal. This session will help participants understand the value of sensory and consumer research. “While the traditional Sensory Consumer mantra focuses on designing/answering according to the objective, the expectation for today’s professional is to provide business value and drive decisions. Since Sensory & Consumer Researchers must have exceptional influence, business acumen, and communication skills, all while dealing with scientific and statistical data, this presentation will discuss tips and techniques to enhance the value of Sensory Research, Consumer Research, Discriminating Testing and Team Evaluations.”

In addition to her on-demand presentation, Karen will sit on an expert panel on Tuesday, July 12 from 3:15 – 4:30 pm CT as part of the session, “How Do We Leverage Knowledge and Consumer Understanding for Product Success?” This session will “bring together diverse voices and perspectives from select on-demand presentations that relate to this Guiding Question. The moderated discussion will outline challenges and opportunities for how to address the question, followed by an extended question and answer period where attendees will have the opportunity to engage with other attendees.” 

About Bell Flavors & Fragrances:
Bell Flavors & Fragrances is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialities to the food and beverage industry, as well as the household care and personal care industries.  Bell has nine manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, Singapore, and China. Bell operates sales offices in more than 40 countries. Bell’s global presence allows flexibility in the world marketplace and enables Bell to bring new trends quickly to customers’ attention. Bell is positioned globally to service our customers regionally in order to meet their needs.

Bell Flavors & Fragrances – get in touch with taste!

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Bell Exhibits at 2022 IFT First Annual Conference & Expo

Bell Flavors & Fragrances to Debut Interactive Booth at the 2022 IFT First Annual Conference & Expo

 

Global Flavors and Fragrances Company Spotlights Global Flavor Explorations at Upcoming Event

July 5, 2022 —

Bell Flavors & Fragrances, Inc. (Bell) will be heading to the Institute of Food Technologists’ (IFT) 2022 First Annual Conference & Expo held in person and on demand from July 10-13 in Chicago, IL. IFT First is the largest business to business food innovation expo, convening professionals from around the world both in-person and virtually to discover the latest innovations, global trends and strategic solutions, all while making powerful connections. They’ll be joining over 700 exhibitors, debuting a new, immersive booth complete with a globally inspired tasting menu, educational resources and a team of culinary experts.

Bell’s new exhibit will take visitors on a journey like they haven’t quite experienced before. When approaching the exhibit, visitors will encounter a large reception counter complete with a back lit glass case, locking storage and iPad stations, their first touchpoint with the Bell team. Once inside, they’ll be able to grab coffee and free, printed resources from the hospitality counter. Visitors can then head to the food and beverage pairings counter, equipped with a demo counter, sink and refrigerator, where the culinary team will serve delicious global eats. Similar to the food and beverage pairings counter, the tasting counter will provide refreshing mocktail beverages that can be sipped at the soft, lounge style seating area. The exhibit also comes equipped with a flavor gamification counter and a food and product display window with locking storage.


Through their trend program, “Spark,” which showcases flavor and fragrance trend inspirations, Bell discovered that consumers are in search of escapism, traveling around the globe to find authentic and unique flavors from Eastern Europe to colorful and inspiring recipes of Latin America and Malaysia. They’re discovering the bounty of culinary surprises that the sea has to offer while exploring the wonders of nature in their own backyard, including local ingredients and heritage recipes that are foundational to our culinary existence.

 

Bell’s 2022 flavor exploration areas of focus inspired the tasting menu that will be available to booth visitors, including:

  • The Balkans: cuisine from the Black Sea to the Carpathian Mountains
    • Tasting Item: Vegan Honey Butter Baklava
  • Malaysia: authentic Asian cuisine, featuring Malay cuisine and culture
    • Tasting Item: Vegan Pork Dumplings with a Sambal Chili Crisp Oil + Calamansi and Umeboshi Mocktail with Rum Flavor
  • Latin Highlands: a dazzling array of diverse and interchangeable flavors spanning 22 countries
    • Tasting Item: Michelada Mocktail Beverage
  • Coastal Cuisine: nutritious, delicate and flavorful gifts from the sea
    • Tasting Item: Hibiscus Strawberry Kombucha Shrub Refresher
  • Heritage Cuisine: Indigenous flavors, local folklore and timeless family recipes
    • Tasting Item: Smoked Cherry Flavored Dark Chocolate Covered Peanuts + Mesquite Fruit Flavored Milk Chocolate Covered Coffee Beans

Bell’s presence at IFT First will generate strong brand awareness through food and beverage sampling and in-person networking. Together, Bell’s new proprietary technologies and Spark trends will drive unique insights, garnering successful commercial connections between our customers and their consumers, creating a memorable experience for all.

About Bell Flavors & Fragrances:
Bell Flavors & Fragrances is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialities to the food and beverage industry, as well as the household care and personal care industries.  Bell has nine manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, Singapore, and China. Bell operates sales offices in more than 40 countries. Bell’s global presence allows flexibility in the world marketplace and enables Bell to bring new trends quickly to customers’ attention. Bell is positioned globally to service our customers regionally in order to meet their needs.

Bell Flavors & Fragrances – get in touch with taste!