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Bell Launches Citrus Campaign to Inspire Food, Beverage & Fragrance Marketplace Innovation

Bell Flavors & Fragrances Launches Citrus Campaign to Inspire Food, Beverage & Fragrance Marketplace Innovation

 

Citrus Fruits Provide Ripe Opportunity to Explore Flavors & Fragrances Beyond Iconic Tastes and Scents


NORTHBROOK, Illinois – September 21, 2023

Citrus, a beloved and refreshing fruit family, is prized by chefs and perfumers across the globe for its versatility, sweet-tart profile, and ability to elevate the food, beverage, and fragrance marketplace. And, consumers continue to lean into the squeeze! In the United States, 59% of consumers indicate that they like or love citrus and one-quarter (25.7%) of menus feature it (Datassential, 2023). With 56% of global consumers actively look for healthy ingredients in food and beverages (Euromonitor International, 2022), citrus flavors resonate particularly well among those looking to support their immune systems, boost vitamin C intake and elevate their mood.

Consumers are most familiar with orange-, lemon- and lime-based flavors and fragrances, which offer an approachable starting point for marketplace innovation. As they seek novel and sensorial experiences from products, they take interest in new citrus flavors and fragrances, but won’t follow through with a purchase unless they know it’s worth the spend. The industry can ease purchase decision stress and transition newer flavors and fragrances to mainstream palettes by pairing them with and relating to familiar, ‘hero’ elements that consumers know and trust.

“As consumers continue to seek out unique flavors and exotic fruits, our extensive line of citrus varietals offers a way for manufacturers to provide authentic taste experiences without the hassle or expense of sourcing these hard-to-find offerings. Our team of Flavorists and Perfumers have gone to extensive lengths to provide flavors and fragrances that take consumers on a journey around the world without leaving the comfort of their homes. We are excited to bring to life an international collection of rare citrus flavors that may never see the light of day due to their short shelf life or availability,” states David Banks, Senior Director of Marketing.

Citrus Flavor Solutions
While citrus fruits like oranges, lemons and limes continue to be go -to staples, consumers seek more niche and nuanced citrus flavor profiles and unique varietals from around the world to ignite their taste buds and broaden their palates. Bell offers iconic citrus flavors, such as Grapefruit, Mandarin Orange and Meyer Lemon in addition to specialty citrus flavors, like Buddha’s Hand and Peruvian Lime.

These flavors are available in a wide variety of formats and formulations (e.g., natural, organic) to meet product development needs and regulatory standards for a multitude of applications, ranging from baked sweet goods to ready-to-drink cocktails.

For more sweet-tart inspiration, view Bell’s featured citrus flavor list.

Citrus Fragrance Solutions
With its refreshingly tangy and fragrant profile, Bell features citrus in a variety of natural, plant forward offerings:

  • All Natural Blends: 100% natural fragrance creations – including bergamot, calamansi, kumquat and more
  • Aromatic Infusions: natural plant essence with a slight scent – including orange and grapefruit
  • Botanicals: natural plant essence with no scent – including lime, mandarin, tangerine and more

Bell’s unique fragrances and botanicals can help to differentiate products aesthetically and functionally in a wide array of applications, including personal care, home care and pet care.

Digital Promotions
Citrus Microsite

Bell’s citrus packed hub features a wide variety of educational resources for clients to tap into, including what’s trending in the world of citrus, flavor technology solutions for even the toughest R&D challenges, such as sugar reduction and bitterness masking, Bell’s Spark – Ignites Creativity, Inspires Senses® 2023 top consumer trends and much more.

Citrus Booklet
Included as part of Bell’s microsite, this citrus booklet offers insight into Bell’s unique approach to citrus flavor and fragrance development, highlights a plethora of citrus profiles ranging from buddha’s hand to pomelo, and spotlights featured citrus flavors and fragrance lists to get creative juices flowing.

Social Media Promotions
On Tuesdays through the end of October, Bell will share a weekly social media post featuring a unique and often overlooked citrus varietal across Facebook, LinkedIn and Twitter. Follow Bell on social via the links below and stay tune for more sweet-tart goodness delivered straight to your social feed.

Get in touch with your Bell representative or reach out to our Sales team to discuss the opportunity for an in-person or virtual presentation featuring citrus flavor/fragrance demonstrations. To request citrus flavor or fragrance samples, please submit your request here.

About Bell Flavors & Fragrances:
Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 100 years of exceptional customer service and experience. Bell has 11 manufacturing plants including the United States, Canada, Mexico, Colombia, Brazil, Germany, India, Singapore, and China, with over 90 operating sales offices worldwide. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers. www.bellff.com

Bell Flavors & Fragrances – The Key Ingredient of Your Brand.

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Bell Embarks on 2022-2023 Regional IFT Roadshow

Bell Flavors & Fragrances Embarks on 2022-2023 Regional IFT Roadshow

 

Global Flavors and Fragrances Company Travels Cross-Country to Join The Science of Food Community’s Supplier Events

October 26, 2022 —

Bell Flavors & Fragrances, Inc. (Bell) is hitting the road to exhibit at the Institute of Food Technologists’ (IFT) 2022-2023 Regional Section Suppliers’ Events spanning coast-to-coast. IFT’s Regional Sections offer a way for networking with professionals steeped in the science of food to make strategic connections at a local level. These engaging events provide the opportunity for networking and education, and allow suppliers to debut their latest products and services supporting the science of food community.

Bell recently exhibited at the Minnesota Section IFT Annual Suppliers’ Expo (October 12) and the Intermountain Section IFT Symposium and Suppliers Night (October 19-21), showcasing menu items with bold fruit and spice flavor blends, including Urfa Chili Meyer Lemon Snack Mix, Caviar Lime Nimbu Soda, Ponzu Togarashi Popcorn, Chocolate Hazelnut Brownie Bites and Caviar Lime and Dragonfruit Taffy. Following recent events, the Bell team will be heading to upcoming 2022 IFT Regional Section Suppliers’ Events to debut their new citrus-infused menu:

  • November 1, 2022: Chicago Section IFT (CSIFT) Annual Suppliers Expo and Symposium (booth #308)
  • November 16-17, 2022: Longhorn Section IFT Suppliers Expo (booth #242)

“The Bell team is excited to embark on our Regional IFT Roadshow to connect with fellow industry colleagues and release our new menu featuring citrus flavors, like Ruby Red Grapefruit and Calamansi. Consumers continue to gravitate toward food and beverage items that contain natural flavors given a rising interest in clean label. And, with the stress of current events, they’re gravitating toward comfort and products that provide an uplifting mood boost. Given their vibrant colors and sweet-tart tastes, citrus is typically associated with feelings of joy, and we’re delivering a bit of happiness and a boost of flavor bite by bite, states Benjamin Stanley, CRC, Corporate Chef – Sweet Applications Manager.

Bell will be joining exhibitors on the Expo floor to showcase a new, citrus-infused menu, educational resources and a team of culinary experts. Across the globe, consumers continue to lean into citrus, with 52% of U.S. consumers indicating that they like or love it and one-quarter (25.7%) of U.S. menus featuring it. Citrus flavors resonate particularly well among those looking to support their immune systems and increase their vitamin C intake. Bell offers iconic, natural citrus flavors, such as Grapefruit, Mandarin Orange and Meyer Lemon in addition to specialty citrus flavors, like Buddha’s Hand and Meiwa Kumquat.  These flavors can be added to a multitude of applications, including confectionery, sauces and dips, beverages, snacks, sweet goods and more.

Inspired by consumer preferences and marketing data, Bell will showcase the following refreshing, citrus-flavored menu items:

Sudachi Snack Mix        

This snack mix features Bell’s Sudachi flavor to lend tart and fresh notes of a Japanese Sudachi lime. Sudachi is a small, round, green citrus fruit and is a specialty of the Tokushima Prefecture in Japan. Given its natural sourness, it’s not typically eaten as a fruit, but rather used as a flavor in place of lemon or lime.

This delicious mix also features Bell’s Wasabi flavor to impart a heat-driven spice while Bell’s Kokumi technology makes the snack mix more rich and complex.

 

 

Citrus Slice Gummy Medley: Buddha’s Hand, Calamansi and Blood Orange 

 Buddha’s Hand: Bell’s Buddha’s Hand flavor has a distinct flavor profile, boasting notes of lemon and yuzu with a sweet, lemon blossom aroma and offering a unique spin on the classic fruit slice candy.

 Calamansi: Bell’s Calamansi flavor displays blended notes of tart lemon, lime and orange. This citrus fruit is commonly used in Filipino and Southeastern Asian cuisines and can range from green to yellow to orange in color.

Blood Orange: Bell’s Blood Orange Citrus flavor has notes of navel orange with hints of tartness and floral fruits and is usually less acidic than a traditional orange.

 

Pink Limoncello Champagne Spritz Mocktail

Whether savored on a hot, summer day or enjoyed during a cozy dinner party with friends, this mocktail is sure to be refreshing and provide a mood boosting pick-me-up. The mashup of Bell’s natural Champagne Type flavor, Pink Lemon Type flavor extract and Lemon flavor (Sorrento type) deliver sweet-tart citrus notes with a hint of bubbly.

 

 

 

 

 

Ruby Red Grapefruit IPA Popcorn

This seasoned popcorn features Bell’s natural Ruby Red Grapefruit, IPA, and Hop flavors, which blend together to impart notes of fresh squeezed grapefruit and hoppy IPA beer. A refreshing spin on an everyday snack, this popcorn will inspire memories of sweet summertime and sipping on a cold beer.

 

 

 

 

 

Kumquat Madeleine

These mini madeleines are a condensed version of a traditional French madeleine. They’re flavored with Bell’s Kumquat and Vanilla flavors, giving them a distinct citrus note that is sweet with notes of sour and tang. Vanilla rounds out this sweet treat to elevate the cookie.

Bell’s presence at IFT’s Regional Section Suppliers’ Events will foster strong brand awareness and spark interest in delivering food and beverage products that spotlight citrus flavors. In tandem with citrus-infused samples, discussions around Bell’s proprietary technology capabilities and annual Spark trends will drive successful commercial connections among prospects and customers.

 

About Bell Flavors & Fragrances:
Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 100 years of exceptional customer service and experience. Bell has nine manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, Singapore, and China. Bell operates sales offices in more than 40 countries. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers. bellff.wpengine.com

About The Institute of Food Technologists:

“The Institute of Food Technologists (IFT) is a community of professionals and students passionate about the essential role science and innovation play in ensuring that our global food system is safe, nutritious and sustainable. Since 1939, IFT has been a forum to collaborate, learn and contribute, all with the goal of inspiring and transforming collective scientific knowledge into innovative solutions for the benefit of all people around the world. IFT builds value for its members in more than 90 countries by working across borders, sharing content, promoting activities, and building networks that connect science of food professionals wherever they live.” www.ift.org

Bell Flavors & Fragrances – Get In Touch With Taste!

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Bell Debuts New, Citrus-Infused, Snack-Centric Menu at SupplySide West & Food Ingredients North America 2022

Bell Flavors & Fragrances Debuts New, Citrus-Infused, Snack-Centric Menu at SupplySide West & Food Ingredients North America 2022

 

Global Flavors and Fragrances Company Joins 18K+ Ingredient Buyers and Suppliers at Upcoming Finished Products Conference

October 25, 2022 —

Bell Flavors & Fragrances, Inc. (Bell) will be heading to SupplySide West & Food Ingredients North America 2022 held in person from October 31 – November 4, 2022 in Las Vegas, Nevada. Bell will join over 18,000 ingredient buyers and suppliers from a variety of industries, including beverage, personal care, dietary supplement, functional food and sports nutrition. This conference brings together health and nutrition professionals and 1,300+ exhibitors to engage in educational and event programming and learn about the latest science, trends and strategies driving global finished products development. SupplySide West & Food Ingredients North America also provides companies the inspiration needed for growth and innovation, and the opportunity to network with industry colleagues in R&D, marketing, supply chain management, and more.

“The Bell team is heading to Supply Side West and Food Ingredients North America 2022 ready to inspire the industry with snackable creations and new flavor mashups, like our Ruby Red Grapefruit IPA Popcorn and Apple Cider Vinegar Gummy, incorporating flavors such as Apple Cider, Hibiscus and Hops. The demand for snack foods and gummies among consumers continues to increase, and products with functional benefits are experiencing strong growth. In the past, these product categories sacrificed on taste, however, recent innovation satisfies nutrition and taste preferences, while fitting into healthy lifestyles. We’re continuing to experiment with savory, citrus and indulgent flavors in the snack and gummy categories while keeping consumer desires and market data top-of-mind,” states Casey Schallert, Senior Corporate Chef.

These past few years have encouraged consumers to pause, reflect and reinvigorate their interest in taking positive steps to improving their personal health and creating the best version of themselves. In doing so, they’re turning to retail products to meet their anxiety support (+38%), mood and stress health (+24%) and sleep support (+37%) needs (Nielsen, 2022). Functional products, including gummies, have huge market potential – in fact, function claims in the gummy category have increased 171% between 2016-2021. And, among those who are looking to increase their vitamin C intake and boost immune support, citrus flavors continue to resonate particularly well. Bell offers a variety of natural citrus flavors (e.g., Meyer Lemon), savory flavors (e.g., Roasted Pork), and culinary mashup and orchard fruit flavors (e.g., Cardamom Apricot) that can be incorporated into a variety of applications, like snacks, confectionery and more.

This year, Bell’s booth (#1447) will feature educational resources and provide attendees the opportunity to connect with the culinary team and indulge in a new, citrus-infused, snackable menu:

Sudachi Snack Mix

This snack mix features Bell’s Sudachi flavor to lend tart and fresh notes of a Japanese Sudachi lime. Sudachi is a small, round, green citrus fruit and is a specialty of the Tokushima Prefecture in Japan. Given its natural sourness, it’s not typically eaten as a fruit, but rather used as a flavor in place of lemon or lime.

This delicious mix also features Bell’s Wasabi flavor to impart a heat-driven spice while Bell’s Kokumi technology makes the snack mix more rich and complex.

 

 

Citrus Slice Gummy Medley: Buddha’s Hand, Calamansi and Blood Orange 

Buddha’s Hand: Bell’s Buddha’s Hand flavor has a distinct flavor profile, boasting notes of lemon and yuzu with a sweet, lemon blossom aroma and offering a unique spin on the classic fruit slice candy.

Calamansi: Bell’s Calamansi flavor displays blended notes of tart lemon, lime and orange. This citrus fruit is commonly used in Filipino and Southeastern Asian cuisines and can range from green to yellow to orange in color.

Blood Orange: Bell’s Blood Orange Citrus flavor has notes of navel orange with hints of tartness and floral fruits and is usually less acidic than a traditional orange.

 

Ruby Red Grapefruit IPA Popcorn

This seasoned popcorn features Bell’s natural Ruby Red Grapefruit, IPA, and Hop flavors, which blend together to impart notes of fresh squeezed grapefruit and hoppy IPA beer. A refreshing spin on an everyday snack, this popcorn will inspire memories of sweet summertime and sipping on a cold beer.

 

 

 

 

 

Hibiscus Apple Cider Vinegar Gummy

This elevated twist on traditional gummy candies feature Bell’s natural Hibiscus flavor, offering a delightfully tart and sour tang. Hibiscus flowers provide a tart, earthy flavor that is on the rise in new product innovation, from cocktails to confections, bringing an undeniably vibrant crimson hue.

 

 

 

 


About Bell Flavors & Fragrances:
Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 100 years of exceptional customer service and experience. Bell has nine manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, Singapore, and China. Bell operates sales offices in more than 40 countries. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers. bellff.wpengine.com

About SupplySide West & Food Ingredients (Fi) North America:
“Food Ingredients North America and SupplySide West is the premier gathering of health and nutrition professionals in Las Vegas, bringing together buyers and suppliers from throughout the industry. SupplySide West brings together ingredient buyers and suppliers from the dietary supplement, beverage, functional food, personal care and sports nutrition industries to network and explore industry trends, scientific innovations, and top performing products. Fi North America is the latest branch of Fi Global events that serve the global food, beverage and dietary supplements markets, offering food and beverage manufacturers direct access to the widest range of ingredient suppliers from around the world.”

Bell Flavors & Fragrances – Get In Touch With Taste!