Bell Launches Citrus Campaign to Inspire Food, Beverage & Fragrance Marketplace Innovation

Bell Flavors & Fragrances Launches Citrus Campaign to Inspire Food, Beverage & Fragrance Marketplace Innovation


Citrus Fruits Provide Ripe Opportunity to Explore Flavors & Fragrances Beyond Iconic Tastes and Scents

NORTHBROOK, Illinois – September 21, 2023

Citrus, a beloved and refreshing fruit family, is prized by chefs and perfumers across the globe for its versatility, sweet-tart profile, and ability to elevate the food, beverage, and fragrance marketplace. And, consumers continue to lean into the squeeze! In the United States, 59% of consumers indicate that they like or love citrus and one-quarter (25.7%) of menus feature it (Datassential, 2023). With 56% of global consumers actively look for healthy ingredients in food and beverages (Euromonitor International, 2022), citrus flavors resonate particularly well among those looking to support their immune systems, boost vitamin C intake and elevate their mood.

Consumers are most familiar with orange-, lemon- and lime-based flavors and fragrances, which offer an approachable starting point for marketplace innovation. As they seek novel and sensorial experiences from products, they take interest in new citrus flavors and fragrances, but won’t follow through with a purchase unless they know it’s worth the spend. The industry can ease purchase decision stress and transition newer flavors and fragrances to mainstream palettes by pairing them with and relating to familiar, ‘hero’ elements that consumers know and trust.

“As consumers continue to seek out unique flavors and exotic fruits, our extensive line of citrus varietals offers a way for manufacturers to provide authentic taste experiences without the hassle or expense of sourcing these hard-to-find offerings. Our team of Flavorists and Perfumers have gone to extensive lengths to provide flavors and fragrances that take consumers on a journey around the world without leaving the comfort of their homes. We are excited to bring to life an international collection of rare citrus flavors that may never see the light of day due to their short shelf life or availability,” states David Banks, Senior Director of Marketing.

Citrus Flavor Solutions
While citrus fruits like oranges, lemons and limes continue to be go -to staples, consumers seek more niche and nuanced citrus flavor profiles and unique varietals from around the world to ignite their taste buds and broaden their palates. Bell offers iconic citrus flavors, such as Grapefruit, Mandarin Orange and Meyer Lemon in addition to specialty citrus flavors, like Buddha’s Hand and Peruvian Lime.

These flavors are available in a wide variety of formats and formulations (e.g., natural, organic) to meet product development needs and regulatory standards for a multitude of applications, ranging from baked sweet goods to ready-to-drink cocktails.

For more sweet-tart inspiration, view Bell’s featured citrus flavor list.

Citrus Fragrance Solutions
With its refreshingly tangy and fragrant profile, Bell features citrus in a variety of natural, plant forward offerings:

  • All Natural Blends: 100% natural fragrance creations – including bergamot, calamansi, kumquat and more
  • Aromatic Infusions: natural plant essence with a slight scent – including orange and grapefruit
  • Botanicals: natural plant essence with no scent – including lime, mandarin, tangerine and more

Bell’s unique fragrances and botanicals can help to differentiate products aesthetically and functionally in a wide array of applications, including personal care, home care and pet care.

Digital Promotions
Citrus Microsite

Bell’s citrus packed hub features a wide variety of educational resources for clients to tap into, including what’s trending in the world of citrus, flavor technology solutions for even the toughest R&D challenges, such as sugar reduction and bitterness masking, Bell’s Spark – Ignites Creativity, Inspires Senses® 2023 top consumer trends and much more.

Citrus Booklet
Included as part of Bell’s microsite, this citrus booklet offers insight into Bell’s unique approach to citrus flavor and fragrance development, highlights a plethora of citrus profiles ranging from buddha’s hand to pomelo, and spotlights featured citrus flavors and fragrance lists to get creative juices flowing.

Social Media Promotions
On Tuesdays through the end of October, Bell will share a weekly social media post featuring a unique and often overlooked citrus varietal across Facebook, LinkedIn and Twitter. Follow Bell on social via the links below and stay tune for more sweet-tart goodness delivered straight to your social feed.

Get in touch with your Bell representative or reach out to our Sales team to discuss the opportunity for an in-person or virtual presentation featuring citrus flavor/fragrance demonstrations. To request citrus flavor or fragrance samples, please submit your request here.

About Bell Flavors & Fragrances:
Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 100 years of exceptional customer service and experience. Bell has 11 manufacturing plants including the United States, Canada, Mexico, Colombia, Brazil, Germany, India, Singapore, and China, with over 90 operating sales offices worldwide. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers.

Bell Flavors & Fragrances – The Key Ingredient of Your Brand.