Macro & Micro Spark Trends

MACRO & MICRO SPARK TRENDS

Finding Silver Linings

Treat Ourselves With Delight

MACRO TO MICRO

Nostalgia

Enjoying Rewards

Homestyle

Well Balanced

A New Lens Of Optimal Holistic Health

MACRO TO MICRO

SELF-CARE

FUNCTIONAL

MOODS & EMOTIONS

Escapism

New Realities Through The Senses

MACRO TO MICRO

Getaway

Inward

MULTI-SENSORIAL

Global Consciousness

Pay It Forward To Mother Earth

MACRO TO MICRO

PRESERVATION

SUSTAINABILITY

DIVERSE HUMANITY

Together Apart

New Concepts Of Togetherness

MACRO TO MICRO

INNOVATION

CONNECTIVITY

THE JOY OF MISSING OUT

Finding Silver Linings

Treat Ourselves With Delight

MACRO TO MICRO

Nostalgia Enjoying Rewards Homestyle

Well Balanced

A New Lens Of Optimal Holistic Health

MACRO TO MICRO

SELF-CARE FUNCTIONAL MOODS & EMOTIONS

Escapism

New Realities Through The Senses

MACRO TO MICRO

Getaway Inward MULTI-SENSORIAL

Global Consciousness

Pay It Forward To Mother Earth

MACRO TO MICRO

PRESERVATION SUSTAINABILITY DIVERSE HUMANITY

Together Apart

New Concepts Of Togetherness

MACRO TO MICRO

INNOVATION CONNECTIVITY THE JOY OF MISSING OUT

Nostalgia

Reliving Iconic Era Throwbacks

Let’s rewind the clock back to the good ol’ days and press pause, if only for a few moments. Throwbacks from the most iconic eras are becoming prominent as people are curious to experience whimsical and familiar favorites in an immersive landscape. Sentimental memories and fun-filled moments full of energy are being brought back to life through this revival of classic fusions. Speakeasies and cocktail clubs make people reminisce about years long ago, while pop culture and memorable scents from the past uncover modern nostalgic favorites. The concept of nostalgia plays on happy days that makes people realize even though the clock can’t be turned back, it can always be wound up again.

Fuel & Find

Virtual cast reunions for shows such as Taxi, Twin Peaks, and Melrose Place offer a return to beloved characters from the past, weaving nostalgic youth back into our adulthood

- National Geographic

Noodle Norms

Mac & Cheese
Tonkatsu
Herb Butter Noodle

Soda Shop

Cola
Root Beer
Malts

Classic Comforts

Grilled Cheese
Choc. Pudding
Tomato Soup

Festival Season

Cotton Candy
Corn on the Cob
Funnel Cake

Retro Parlor

Whipped Cream
Maraschino Cherry
Butter Crackers

Americana

The Classics

Sentimental

Enjoying Rewards

FINDING HAPPINESS THROUGH UNEXPECTED DELIGHTS

Unexpected delights send a strangely satisfying and irresistible thrill throughout the senses, stimulating pure happiness and a sense of guilt-free worth. People crave these feelings and bask in the rewards they offer. Treat-worthy concepts are now accessible for everyone, from rich and elegant profiles to beauty-focused bubbly delights. The resurgence of sensorial indulgences is making its appearance across categories as consumers are yearning to break free from solitude and experience the next level of life.

Fuel & Find

In tune with our senses, we shed guilt to enjoy soft materials, harmonious vibrations, charming visuals, and fragrant aromas; finding satisfaction in small things.

- Fashion Snoops

Chocolate varietals

Ruby Chocolate
Dark Chocolate
Cacao Nibs

BUBBLY SPIRITS

Champagne
Prosecco
Rosé

RICH FLAVOR

Kokumi
Wagyu Beef
Aged Cheese

BEAUTIFULLY EDIBLE

Olive Oil
Turmeric
Super Berries

RAW BATTERS

Cookie
Brownie
Cake

YUMMY ADDICTIONS

SPOIL ME

ELEVATED ELEGANCE

Homestyle

ENJOYING DIFFERENT CULTURES OF HOMESTYLE COMFORTS

Neighborhoods and the streets are made up of a melting pot of cultures from around the world. Home is where the heart is, and the idea of home style can make anyone feel happy – whether across the border or across the street. When surrounded by the comforts of home, inspiration warms the heart and people are getting creative with DIY-from-scratch treasures and traditions. People are cozying up to their surroundings and embracing home style comforts that will bring a smile to the surface and a hug to the heart.

Fuel & Find

Homestyle comforts bring us together to find our sense of community. We are each an amalgamation of our birthplaces, our cultural experiences, and our wildest dreams of sharing stories and building understanding.

- Fashion Snoops

FERMENTED FAVORITES

Miso
Tempeh
Cider

CLASSIC STEWS

Pozole
Birria
Ropa Vieja

OVEN ROASTED

Roast Beef
Peanuts
Vegetables

FRIED CHICKEN

Nashville Hot
Korean
Buttermilk

STEAMED MILK BEVS

Tea Lattes
Hot Chocolates
Whipped Coffee

THE HEARTLAND

WARM & COZY

CUDDLE UP

SELF-CARE

BUILDING RESILIENCY

Consumers continue to adjust and refine perspective on holistic wellbeing particularly for personal self-optimization. Remaining fit and healthy is one of the most crucial steps one can take in fighting potential ailments and maximizing human performance. As consumers continue to experiment with, and improve upon diets, they are also adding products outside of food are sought after for desired effects on the body. The use of natural essential oils and botanical blends including food grade botanicals are on the rise in many new product launches. In an ever changing world, consumers love using a mixture of good habits and products to help feel the best they ever have.

Fuel & Find

Love yourself first, and everything else falls in line. You really have to love yourself to get anything done in this world.

- Lucille Ball

Immunity Boosting

Pomegranate
Black Currant
Citrus

Super Food

Sweet Potato
Acai
Plantain

Wine Time

Pinot Noir
Chardonnay
Chenin Blanc

Exotic Fruits

Yuzu
Persimmon
Star Apple

Healthy Fats

Avocado
Chia Seeds
Pine Nuts

Immunity Solutions

Strong For Life

Me Time

FUNCTIONAL

TOOLS TO THRIVE

The strategic use of Functional Ingredients can dramatically improve the efficacy and intended benefits of a product and consumers are looking to incorporate them whenever possible. From the energizing effects of coffee to the brain boosting powers of mushrooms, people are actively searching for anything that can provide a mental or physical edge. As this trend continues to evolve, consumers will have an increased focus on label claims and ingredient statements, to ensure they reap the benefits of Functional Ingredients.

Fuel & Find

Functional ingredients allow the consumer to build personalized regimens to achieve their version of overall wellness and target key clinically researched body and mind fulfillment, exactly what today’s consumer is looking for.

- Food Business News

From The Sea

Nori
Fish sauce
Fish Varietals

Fermented Ingredients

Natto
Soy Sauce
Kefir

Functional Fungi

Porcini
Shitake
Wood Ear

Dark Leafy Greens

Bok Choy
Kale
Arugula

Super Seeds

Corriander Seeds
Sesame Seeds
Pepita Seeds

Botanical Water

Botanical Inclusions

Good-Natured

MOODS & EMOTIONS

STATE OF CALM

As consumers continue to gain a better understanding of their holistic health, mood and emotions will play a key role in overall wellbeing. A healthy and positive mind is one of the most important tools one can employ, it improves focus, memory, creativity and, in-turn, increases efficiency and productivity. The collective focus on mood enhancing products will continue to grow, especially as the public continues to shine a light on mental health issues, worldwide. As many consumers prefer to use natural remedies, they are seeking out products that feature select flavors, fragrances, and botanicals designed to boost mood.

Fuel & Find

Your emotions make you human. Even the unpleasant ones have a purpose. Don't lock them away. If you ignore them, they just get louder.

- Sabaa Tahir

Herbal Tea

Dandelion
Rooibos
Hibiscus

Soothing Florals

Lavender
Chamomile
Rose

Familiar Favorites

Watermelon
Apple Crisp
Sweet Corn

Stress Reflief

Green Tea
Ginseng
Parsley

Brain Boosters

Peppermint
Tonka Bean
Pepita Seed

Bottled Happiness

Signs of Hope

Finding Tranquility

Getaway

THE NEW MEANING OF TRAVEL

The most common fantasy for those who are not allowed to travel is the promise of future adventures in faraway lands. The prospect of escaping somewhere new triggers the senses and the need to find out more about different places around the world before any traveling plans even take place. All of these findings are infused into the way people discover new ingredients to cook with, what they choose to read, the music they listen to, and even the fragrances they choose. This constant need to get closer to new experiences, give a new direction to the meaning of travel; from finding “paradise” and a component of the exotic, to the cultural nuances and inspirations found when trotting the globe.

Fuel & Find

The world is a book, and those who do not travel read only one page.

- Saint Augustine

International Fruits

Calamansi
Date
Pomelo

Sauce Style

Mole
Sambal
Tzatziki

Traditional Mixes

Za’tar
Ras El Hanout
Togarashi

Foraged Food

Wild Berries
Seaweeds
Mushrooms

Varietal Wood Embers

Whiskey Barrel
Mesquite
Walnut

Global Paradise

New World

The Great Outdoors

Inward

AN ACTIVE STATE OF MIND

The power of the mind has been explored on many different aspects. Whether focusing on fantasy and imagination, performance, learning, experience, or wellness; it becomes undeniable that the state of our mind alters drastically our perception of the world. As people fear new experiences or even other human interactions, the focus has turned from the outside world to an inner and more intimate one. Traveling with the power of imagination, or just enhancing the present experiences are common subjects among consumers who seek newness. An active state of mind is the key to discover new worlds.

Fuel & Find

You have to leave the city of your comfort and go into the wilderness of your intuition. What you’ll discover will be wonderful. What you’ll discover is yourself.

- Alan Alda

MOOD FOODS

Oyster
Chilies
Nuts

BRAIN POWER

Blueberry
Salmon
Coffee

FUNCTIONAL COMFORT

Mushroom Lattes
Whole Grains
Bee Pollen

REDISCOVERING SWEETS

Red Bean
Speculaas
Matcha

VR PLAYGROUND

HEADSPACE

EPHEMERAL & DEVINE

MULTI-SENSORIAL

ENHANCED PERCEPTIONS

The interconnectedness of the senses allows amplifying experiences that would otherwise seem one-dimensional. With a wave of mini escapes made up by ultra sensorial experiences and stimuli to make up for the dullness of life in restriction, these new takes on how the senses are interpreted help redefine the boundaries of perception. Creating impactful and memorable experiences by combining the way people interact with different products and allowing for an immersive experience will define how people discover different aspects of life.

Fuel & Find

As we become multi-sensory, we move beyond the limitations of the five senses and we now are evolving to a different mechanism in the exploration of physical reality.

- Gary Zukav

Varietal Hops

Cascade
Galaxy
Mosaic

Unique Produce

Pink Pineapple
Kumquat
Cotton Candy Grapes

Fermented Flavors

Mead
Miso
Kvass

Sincere Sensates

Cooling
Heating
Numbing

Textured

Colors of Life

Smell The Sound

PRESERVATION

MOTHER EARTH, A BETTER EARTH

Humans are complex creatures with a rich story to tell. Ancestors before paved the way for life as humans know it today. Ancient Mayan cooking and Japanese beauty techniques, traditions and folklore, all fall under this micro trend. Celebrating rare & endangered ingredients and plants of the Earth that humans can work to preserve is another piece of this micro trend.

Fuel & Find

This country will not be a permanently good place for any of us to live in unless we make it a reasonably good place for all of us to live in.

- Theodore Roosevelt

NATURE WALK

Dukkah
Chokeberry
Wild Ginger

DESIGNER FRUITS

Pink Pineapple
Cotton Candy Grape
Plumcot

HERB GARDEN

Shiso
Fennel Pollen
Lemon Balm

DEEP ROOTED

Carrot
Sweet Potato
Beet

WILD FLOWERS

Dandelion
Chrysanthemum
Peony

ROOTS

RARE & ENDANGERED

AYURVEDIC INSPIRED INGREDIENTS

SUSTAINABILITY

SAVING ASPECTS OF CULTURE

Sustainability is a multifaceted system. From the foods consumed, to the products used, all of this contributes to the sustainability of the Earth. Many companies are working to sustain the environment via waste-free packaging, reusable constructs and reducing food waste. Many humans are taking measures into their own hands by opting for electric vehicles, recycling and championing brands that match their sustainable lifestyles. Solar flowers such as Ylang Ylang and plant-based meats and dairy, are perfect examples of sustainable options.

Fuel & Find

The greatest threat to our planet is the belief that someone else will save it.

- Robert Swan

PLANT BASED

Beef
Milk
Vegan Seafood

SUSTAINABLE LIVING

Nut Butters
Whole Grains
Apricot

MUSHROOM VARIETALS

Wood Ear
Matsutake
Chanterelle

LEAFY GREENS

Beet Greens
Broccoli Rabe
Pumpkin Leaves

SEEDS & NUTS

Black Walnut
Pepita
Sesame

ELEMENTS

SOLAR FLORALS

Water Based Plants

DIVERSE HUMANITY

WHAT MAKES HUMANS, HUMAN

This micro trend dives into the vast culture amongst humans. It is a harmonious celebration of how humans differ, yet are the same. Indian ice cream trends such as the delicious & creamy Kulfi and anti-aging, freeze-dried ginseng products of China, all fall under this micro trend. From clothes, to food, to entertainment, each individual has a unique outlook on life that can be shared for others to embrace around the globe.

Fuel & Find

We are all different, which is great because we are all unique. Without diversity, life would be very boring.

- Catherine Pulsifer

GLOBAL STREET FOOD

Turkish Sharbat
Augua Frescas
Jerk Chicken

CHILLI PEPPERS

Shishito
Thai Birds Eye
Calabrian

SWEET TREATS

Candied Nuts
Brown Butter
Smoked Maple

WORLD COFFEE

Kona
Ethiopian
Arabica

HONEY VARIETALS

Clover
Manuka
Buckwheat

FABRICS

CLASSIC FLORALS

GOURMAND

INNOVATION

USING CREATIVITY TO MAKE LIFE BETTER

Society is in a perpetual state of change. On an individual level, people are looking for ways to make tools more efficient, time spent to be made more impactful, food taste more delicious, aromas smell more pleasant, and life, in general, made more comfortable. The use of technology every day is accelerating; from business tools to the classroom experience, innovation is leading change. What people taste and smell and how these things are delivered is in a continual state of improvement.

Fuel & Find

Together, we have the power to inspire, connect, and deliver on new opportunities and rich experiences that can open doors to innovation and progress while growing global economies and increasing well-being.

- Tae Yoo

CANNABIS STRAINS

Blackberry Kush
Mimosa
Apple Jack

SAVORY ICE CREAM

Miso
Balsamic
Ricotta

FUNCTIONAL WATERS

Collagen Water
Protein Water
Vitamin Water

ADDED BENEFITS

Cardamom
Ginseng
Lavender

COOKING TECHNIQUES

Wood Fired
Carbonated
Slow Cooker

ELECTRIC TECH

MULTI-DIMENSIONAL

HOLOGRAM

CONNECTIVITY

IN TOUCH WITH OTHERS TO BE IN TOUCH WITH SELF

Ties between people have gotten more robust, and communication takes place on a more regular basis. However, communication is increasing on cultural, social, emotional, and sensory levels. Sharing experiences and bonding over personal triumphs with the world have made people more in touch with each other. With flavor and fragrance, personal and cultural exchanges occur more now than ever, providing the ability to connect to people around the globe through what we choose to taste, see, hear, and smell.

Fuel & Find

We are like islands in the sea, separate on the surface but connected in the deep.

- William James

COMMUNAL MEAL

Braised Beef
Crab Boil
Fondue

BREAKFAST IN BED

French Toast
Greek Yogurt
Waffles

HIGH END SNACKING

Soufflé
Croissants
Danish

SEASONAL SPIRITS

Sangria
Mulled Wine
Irish Coffee

SUMMER CAMP

S’mores
Churro Sundae
Campfire Popcorn

THE HUMAN TOUCH

SKIN TO SKIN

GLOBAL RITUAL

THE JOY OF MISSING OUT

HAPPINESS IS STAYING IN AND SLOWING DOWN

Before everyone found themselves back at home, the number of things to do that was crammed into the day was staggering. Now, with more time on hand and fewer places to go, an appreciation of enjoying alone time is reemerging. Slowing down and staying in is becoming the preferred option, and the way this time is enjoyed is becoming more creative. People are searching for delight in the small things, making every moment special. Whether it is relaxing in a bath surrounded by candles or cooking a romantic dinner for two at home, there is a real joy in missing out.

Fuel & Find

We have to stop the glorification of busy. We need to change our mindset and redefine what it means to be productive. Productivity is not about doing more, it’s doing what’s most important.

- Tonya Dalton