EXCLUSIVE IFT FIRST 2026 ACCESS
The Category Intelligence Behind Your Next Big Launch
Get instant access to Bell’s in-depth research reports, covering 15+ flavor applications, from coffee and RTDs, to savory, sweets and pets.
These are the same insights our flavorists and marketers use to guide the world’s biggest brands – now at your fingertips.
Every snapshot distills months of research into a decision-ready deep dive on a single category. No fluff, no recycled headlines; just curated data from trusted industry sources, filtered through Bell’s proprietary Spark trends platform and interpreted by the people who formulate flavor for a living.
*Snapshot access is only available July 13–20, 2026.
Need access beyond that window? Email our team at marketing@bellff.com to submit a request.
MEET OUR GLOBAL SPARK® TRENDS
Bell’s Spark® Trends platform tracks five key consumer Macro Trends that are impacting consumers today and in the future. These Macro Trends, collectively identified by our global marketing teams, represent the core behavioral values shared by all humans.
GLOBE TREK
Beyond the Map
PLANET-TOPIA
Innovating a Plant-Forward Future
HARMONIZED
WELL-BEING
Wellness In Sync
PURELY PLAYFUL
The Art of Having Fun
GENFLUENCE
Connecting Generations, Inspiring Change
MOODIFY
At IFT FIRST 2026, Bell brings Moodify to life through an immersive sensorial experience where flavor meets feeling, unlocking the power of taste to transform mood and restore balance.
Moodify challenges brands to design with intention, crafting flavors that respond to how people want to feel and turning everyday rituals into meaningful, mood-enhancing moments.
Bell’s theme, Flavor Your Mood, leans into this desire, celebrating emotional well-being as a main driver of holistic health and memorable flavor moments that put us in that oh-so-feel-good state of mind.
BELL'S FLAVOR YOUR MOOD MENU
Click on each mood to view the daily menu.
JOYFUL (Monday, July 13th)
Ube Cream Puff Slushie | Beverage counter
Creamy vanilla complements the nutty complexity of Ube in this slushie syrup.
Featured Flavors: Ube, Vanilla Cream
Allergens: None
Galaxy Berry Slushie | Beverage counter
This slushie syrup features a candied berry and grape profile that’s out of this world.
Featured Flavors: Blackberry-Raspberry, Concord Grape, Rainbow Cluster
Allergens: None
Yuzu Passion Fruit Ice Cream | Sweet counter
Served on mini cones with a flavored ganache core and decorated with fun sprinkles.
Featured Flavors: Passion Fruit, Yuzu
Allergens: Milk, Soy, Wheat, Gluten
Happy Caramel Apple Pork Lollipop | Savory counter
Marinated pork lollipop with hibiscus-rose apples, finished with puffed rice and a swicy apple butter caramel.
Featured Flavors: Caramel, Hibiscus, Rose
Heating Agent & Super Savor
Allergens: Dairy
Produced in a facility that also processes the Big 9 allergens.
For Experimental Use Only.
ENERGIZED (Tuesday, July 14th)
Pistachio Pandan Matcha Slushie | Beverage counter
Global flavor pandan meets buzzy pistachio in this energizing matcha slushie syrup.
Featured Flavors: Matcha Tea, Pandan, Pistachio
Allergens: None
Campfire Cola Slushie | Beverage counter
This slushie syrup will transport you to nostalgic summer nights by the bonfire, featuring a tingling agent and a toasted marshmallow profile.
Featured Flavors: Caramel, Cola, Toasted Marshmallow
Allergens: None
Energizing Gummy Worms | Sweet counter
These sport drink inspired gummy worms pack 20 mg of caffeine a gummy. Highlighting Bell’s Blue Freeze and Fruit Punch flavors as well as Masking capabilities.
Featured Flavors: Blue Freeze, Fruit Punch
Masking Sensate
Allergens: None
Energizing Coffee-Rubbed Chicken Cup | Savory counter
Plantain cups with sweet potato, aji panca chicken, avocado yogurt, and crunchy seeds for an energizing, on-the-go bite.
Featured Flavors: Aji Panca, Coffee, Jalapeno Pepper
Heating Sensate & Salt Enhancer
Allergens: Fish, Dairy, Tree Nuts, Sesame
Produced in a facility that also processes the Big 9 allergens.
For Experimental Use Only.
SERENE (Wednesday, July 15th)
Cooling Cucumber Calamansi Slushie | Beverage counter
Crisp cucumber meets juicy calamansi in this cooling slushie syrup.
Featured Flavors: Calamansi, Cucumber
Cooling Sensate
Allergens: None
Lychee Rosé Slushie | Beverage counter
Our tingling agent mimics carbonation in this lychee rosé slushie syrup, creating a premium profile designed to unwind.
Featured Flavors: Lychee Rosé
Tingling Sensate
Allergens: None
Calming Affogato | Sweet counter
A calming riff on an a classic affogato, highlighting Bell’s Honey, Chamomile, and Cardamom flavors.
Featured Flavors: Cardamom, Honey, Vanilla
Allergens: None
Tranquil Golden Milk Tea Mushrooms | Savory counter
Tea-braised mushrooms deliver rich umami and subtle tannic notes, lifted by airy golden milk hollandaise with warm turmeric and ginger.
Allergens: Soy, Wheat, Sesame, Dairy, Eggs
Produced in a facility that also processes the Big 9 allergens.
For Experimental Use Only.
Featured Show Resources
Browse the below to learn more about Bell’s Spark® Trends platform, mood-inspired concepts on our menu, and so much more!
BELLTECH™ & Solutions
Bell’s Performance Enhancers elevate sensorial experiences by adding depth, balance, and a burst of delight to food and beverage applications.
From warmth and coolness to tingling sensations and savory complexity, these unique solutions create truly memorable and immersive moments that satisfy the consumer’s growing desire for everyday indulgence in products that awaken, excite, and elevate their senses.
HEATING
From subtle warmth to bold intensity, Bell's heating agents bring spice alive, creating captivating profiles that stimulate taste buds and evoke a heat-driven flavor adventure.
COOLING
Cooling sensations bring clarity and refreshment to any application. Bell's Flavorists and R&D teams craft balanced cooling effects that deliver invigorating experiences with a clean, lasting lift.
TINGLING
Bell harnesses a variety of ingredients to create this dynamic sensation, adding dimension and intrigue to flavor profiles.
UMAMI
Known as the "fifth taste," umami enhances richness and savory depth, and helping achieve craveable balance in sauces, snacks, plant-based foods and more.
KOKUMI
Kokumi enhances depth, richness and roundness, creating lasting taste experiences that feel exceptionally satisfying.
MOUTHFEEL
Mouthfeel is the physical sensation that defines how consumers experience texture, creaminess, and body. This multi-sensorial solution enhances tastebud appeal in every bite and sip.
SUPERSAVOR
Supersavor enhances flavor intensity and extends taste impact, creating bold, authentic and balanced flavor experiences.