Sensory & Consumer Sciences

Our Story

In-market success is largely contingent on a product’s sensorial experience.  By measuring this multisensory experience in an unbiased way, Bell’s Sensory and Consumer Science team provides confidence that our flavors and fragrances:

  • Deliver the desired attributes
  • Inspire emotions that fit with your brand and concept
  • Appeal to your consumers

To achieve this, the Sensory and Consumer Science team at Bell uses scientific and statistically relevant approaches that incorporates your metrics and projects needs into study design.


  • Discrimination Testing
  • Descriptive Panel
  • Consumer Research