In-market success is largely contingent on a product’s sensorial experience. By measuring this multisensory experience in an unbiased way, Bell’s Sensory and Consumer Science team provides confidence that our flavors and fragrances:
Deliver the desired attributes
Inspire emotions that fit with your brand and concept
Appeal to your consumers
To achieve this, the Sensory and Consumer Science team at Bell uses scientific and statistically relevant approaches that incorporate your metrics and project needs into study design.