Petcare
Flavors they crave. Scents you love.
At Bell, we recognize that pets are beloved members of the family. With over 110 years of experience, our family-first approach is at the heart of the BELLPet platform, ensuring your pets receive only the very best. Our comprehensive portfolio of flavors and fragrances, including our proprietary BellTech™ solutions, is designed to meet the evolving needs of pet owners and their cherished companions.
BELLPet is uniquely positioned with pet-specific fragrance and flavor solutions in one central location, making us your trusted partner for innovation in pet care.
Capabilities
Bell creates authentic and market-oriented flavor collections as well as innovative taste experiences that pet owners and their fuzzy friends are sure to love. In pet food and feed, flavors not only enhance taste profiles and encourage acceptance, but can also help mask bitter or bad aftertastes, even odors.
We provide tailor-made flavor solutions designed to fit your brand’s unique needs:
Food & Feed Applications
Snacks + Treats
Toppers
Dry Pet Food
Wet Pet Food
Livestock Feed
Because pets are family, the products we choose for them are selected with the same care as those we choose for ourselves. Scent can provide reassurance that our pets are clean, well-cared for and oh-so-loved. Through a blend of innovation, technology, and consumer insights, we create scent experiences that support and define your brand’s benefits, function and DNA.
Pet & Animal Fragrance Applications
Cat Litter
Grooming Products
Let’s Shape the Future of Pet Care, Together.
Solutions
Our team of experts is adept at meeting the technical challenges your formulations may pose as well as providing innovative solutions that can be customized to fit your brand’s needs.
Flavor
- AAFCO Certified
- USDA Certified
- Clean Label
- Naturals & Botanicals
- Masking
Fragrance
- Malodor Control
- Naturals & Botanicals
Meet Our Global Bark Trends
Bell’s Spark Trends platform tracks five Macro Trends driving consumer behaviors today and shaping them for tomorrow. Identified by our Global Marketing teams, these trends reflect universal values shared by people across cultures and continents.
Developed with these insights top-of-mind, our Bark trends spotlight the pet category, highlighting what matters most to today’s pawrents and their loyal companions.
Get In Touch With Our Experts
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