Bell Invites Attendees to Experience Nature’s Garden at Natural Products Expo West 2024
Bell Flavors & Fragrances Invites Attendees to Experience Nature’s Garden at Natural Products Expo West 2024
Global Flavors and Fragrances Company to Showcase Citrus and Botanical Mashups at Upcoming Tradeshow in Anaheim, CA from March 12-16 at Booth #1095
NORTHBROOK, Illinois – March 6, 2024 – Bell Flavors & Fragrances, Inc. (Bell) will be heading to Natural Products Expo West (Expo West) from March 12-16, 2024 in Anaheim, CA.
Hosted and produced by New Hope Network, Expo West, the industry’s largest trade show, will spotlight the latest product innovations, including natural and organic food and beverages, ingredients and supplements, and clean beauty and home products. Expo West brings together CPG companies, retailers and emerging brands for five action-packed days of networking events and the exploration of new products and technologies revolutionizing the natural and organics world.
Bell’s flavor and fragrance teams have crafted a collaborative taste and scent experience showcasing their global Spark – Ignites Creativity, Inspires Senses® program tracking five key consumer Macro Trends impacting consumers today and in the future. Their booth theme, Experience Nature’s Garden, will lean into “A Better Me,“ a Macro Trend showcasing consumers’ desire to embrace healthy lifestyles and optimize longevity in a quest to achieve the best version of ‘you.’
“At Bell’s booth, you can experience the fusion of botanicals, flavors and fragrances by indulging your senses in the enchantment of nature’s garden. It’s not just an Expo, it’s an indulgence for our senses,” states Joan Harvey and Deborah French Wright, Senior Vice Presidents and General Managers of Bell’s Flavor & Fragrance Divisions.
Today, individuals now look beyond the basics of nutrition, hydration, and hygiene, seeking added benefits from functional ingredients, such as botanicals and essential oils, that support a holistic approach to their health and well-being. In fact, 76% of U.S. adults agree that natural ingredients offer more functional benefits than artificial ingredients (Mintel, 2023).
With consumer purchase behaviors top of mind, Bell will showcase the synergy of flavors and fragrances, debuting concepts that celebrate the harmonious blend of floral, spice citrus, and botanical pairings straight from nature’s garden.
Journey Through Nature’s Garden Via Innovative Concepts
At booth #1095, Bell’s samples will infuse fresh and natural flavors and scents:
Calm & Restore Fragrance
Top Note: Lavender, Bergamot, Ylang
Mid Note: Earl Grey Tea, Heliotrope, Muguet
Base Note: Amber, Vanilla, Sandalwood
Lavender and Earl Grey Tea Chocolate Bark with Blue Cornflowers
Featuring Bell’s Earl Grey Tea Type and Lavender Flavors
Limequat and Fennel Pollen Snack Mix
Featuring Bell’s Limequat Type and FennelFlavors
Strawberry Basil Non-Alcoholic Gin
Featuring Bell’s Strawberry, Basil (Thai Type) and Gin Type Flavors and Heat Sensate
Connect with the Bell Flavors & Fragrances Team at Booth #1095
Bell offers 110+ year history in offering cutting-edge, natural and organic solutions for products that let flavors and fragrances shine. Visit Bell’s booth to connect with the company’s Sales, Marketing, Flavor R&D and Fragrance Creative teams and discuss flavor and fragrance solutions tailored to your brand.
AboutBellFlavors &Fragrances:
Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 110 years of exceptional customer service and experience. Bell has 11 manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, India, Singapore, and China, with sales offices in more than 90 countries. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers. www.bellff.com
Bell Flavors & Fragrances – The Key Ingredient of Your Brand.™
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Bell Releases 2024 Trend Predictions Via Spark – Ignites Creativity, Inspires Senses® Platform
Bell Flavors & Fragrances Releases 2024 Trend Predictions Via Spark – Ignites Creativity, Inspires Senses® Platform
Bell’s Annual Trends Program Spotlights Consumer Behaviors & Trends Seen Across the Globe
NORTHBROOK, Illinois – January 17, 2024 – Bell Flavors & Fragrances, Inc. (Bell) debuts its 2024 global trend inspirations via the Spark–Ignites Creativity, Inspires Senses® platform. Since its inception in 2015, Bell’s Spark Trends platform is the essence of creativity and the future of influential trends in the flavor and fragrance industries, providing a unique, one-stop guide to what’s next in today’s ever-evolving consumer landscape.
Kelli Heinz, Vice President of Marketing & Industry Affairs, states, “This year, Bell’s Macro Trends continue to shine, reflecting deep-seated behaviors and trends impacting consumers, customers and the broader industry today and in the future. Collectively identified by Bell’s Global Marketing teams, they represent core behavioral and emotional values shared by all humans, which are applied to various regions and across all product categories. As we move into 2024, these boundless trends hold steadfast.”
“Refreshed in 2024 based on current shifts in consumer behaviors and popular culture, Bell’s Micro Trends represent fads shaping consumer experiences. The Micro Trend ‘Globetrotter’ is inspired by taste explorations from the Amalfi coast of Italy to villages of Japan and regional Chinese provinces like Sichuan (Szechuan), Hunan and Guizhou, all of which offer unique blends of spicy, sweet, sour and savory flavors. Consumers seek unique fusions, bizarre collaborations and multi-sensory experiences. And while they love to indulge and experience the unfamiliar, they crave food authenticity, label transparency, ethical solutions and more functional, clean label products in the everyday,” states David Banks, Senior Director of Marketing.
Explore Bell’s 2024 Macro and Micro Trends:
MACRO TREND #1 – NEW HORIZONS:
THE UNION OF IMAGINATION & TECHNOLOGY
Consumers crave ways to engage their senses in new and unexpected ways, and the evolution of technologies makes it possible via ‘phygital’ formats – the fusion of physical and digital experiences.
The 2024 Horizons Micro Trends are:
CREATIVE FUSIONS: Fusing Unexpected Flavors and Fragrances to Unlock New Experiences The quest for novel and unforgettable experiences has reshaped industries, and the blend of unexpected flavors and scents is forging a path toward unparalleled fusion adventures.
SENSORIAL SPARKS: Redefining the Boundaries of Sensory Perception Consumers seek immersive experiences and products that redefine the boundaries of sensory perception. The future holds a world of exciting sensory delights where every bite and every scent tells a unique and personalized story.
GLOBETROTTER: Expanding Culinary Horizons and Unveiling New Senses Through Global Exploration With the rise of technology, globalization, and a renewed emphasis on the importance of staying connected, consumers can embark on a journey of culinary and fragrance exploration via the comfort of their homes or physical travel.
MACRO TREND #2 – NATURE R*EVOLUTION: THE NEW DAWN OF ‘GREEN’ INNOVATION
This trend looks at the new dawn of ‘green’ innovation to safeguard the future of the planet, without sacrificing the familiar scents and taste sensations consumers continue to crave.
The 2024 Nature R*Evolution Micro Trends are:
PLANT INFUSIONS: Creating Sensory Experiences with the Power of Herbs and Botanicals As part of a current (r)evolution, nature’s variety of herbs, botanicals, and plant extracts pair with advanced technologies to create sensorial experiences in flavors and fragrances.
CLEAN LABEL: Building Trust with Transparent Ingredient Information and Positive Global Impact Brands are pressed to replace harmful ingredients and manufacturing methods with sustainable alternatives, all the while reducing carbon emissions in search of not just carbon neutrality, but climate positivity.
ENVIRONMENTAL TECH: Preserving Natural Resources and Securing Supply Chains with Science Sustainable technology holds the key to enhancing the flavors, smells, and appeal of natural ingredients and finished products. Environmental technologies help to future-proof supply chains and ensure food security on a global level.
MACRO TREND #3 – A BETTER ME:
A HEALTH-FORWARD LOOK AT THE BEST YOU
This trend explores a fresh approach to the best version of ‘you’ as consumers demand personalization, natural solutions and an inward focus.
The 2024 A Better Me Micro Trends are:
REFRESHED RITUALS: A New Lens on Life Consumers have taken on a new approach to life, refocusing, reprioritizing and revitalizing their routines. Products and experiences must align with evolving lifestyles that emphasize balance, consistency and simplicity, all with health and wellness seamlessly integrated.
FUNCTIONAL:Elevating the Everyday with Added Benefits Individuals look beyond the basics of nutrition, hydration and hygiene, seeking added benefits fromfunctional ingredients that support a holistic approach to their health and well-being.
CUSTOMIZED WELL-BEING:Let’s Get Personal with Health and Wellness Out with the one-size-fits-all approach and in with customization. Consumers embrace a ‘taking health into my own hands’ approach, demanding solutions that speak to holistic wellness and their ‘healthspan.’
Don’t delay rewards! Consumers are embracing indulgences, ‘newstalgia’ and flavors
and fragrances that spark instant joy – unapologetically.
The 360º Rewards Micro Trends for 2024 are:
FUTURE NOSTALGIA: A Forward Twist on Familiar Classics Nostalgia has always held a powerful sway over our emotions and choices, transporting us back to simpler times and cherished memories. Future nostalgia emerges to enliven consumer interests by bringing back familiar classics with a new twist.
INTENTIONAL INDULGENCE: Saying ‘YES’ to Premium Finds and Small Splurges Consumers are counteracting years of giving up simple pleasures and saying “no”, to now saying “yes” to premium finds and small splurges of the flavors that bring the most joy.
MADE FOR ME: Elevation of Personalization In an era defined by individualism and the desire for unique experiences, personalization has become a driving force in various industries. Crafting one’s personal brand within these markets is not only possible but increasingly essential.
MACRO TREND #5 – TREE OF LIFE: UNITED BY CULTURAL ROOTS
Consumers remain keenly aware of human connections across the globe,
championing diverse heritage, authentic values and sustainable products.
The 2024 Tree of Life Micro Trends are:
NATURALLY SUSTAINABLE:Cultivating Novel Ways to Sustain our Environment The food, beverage, and fragrance industries are proactively adopting naturally sustainable practices to future-proof their businesses to meet current consumer trends, secure their long-term success and drive sustainability initiatives.
COOLTURA:Mindfully Embracing Human Cultural Connections This trend entails crafting authentic products that celebrate the rich diversity of global cultures, from traditional recipes in the food sector to culturally inspired beverages and fragrances.
HYPER LOCAL:Rediscovering Local Roots and Authentic Experiences Hyperlocal emphasizes the sourcing and consumption of products from extremely local sources, fostering a stronger connection between consumers and their immediate communities.
“It’s exciting to be part of an industry that embraces these fast-moving trends, weaving them into communication strategies all the way to product innovation and everything in between,” notes David Banks, Senior Director of Marketing.
Want to learn more? To request a Spark Trends presentation, complete with inspirational flavor and fragrance concepts that bring the Macro and Micro trends to life, please reach out to spark@bellff.com.
AboutBellFlavors &Fragrances:
Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 100 years of exceptional customer service and experience. Bell has 11 manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, India, Singapore, and China, with sales offices in more than 90 countries. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers. www.bellff.com
Bell Flavors & Fragrances – The Key Ingredient of Your Brand.™
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Bell Launches Citrus Campaign to Inspire Food, Beverage & Fragrance Marketplace Innovation
Bell Flavors & Fragrances Launches Citrus Campaign to Inspire Food, Beverage & Fragrance Marketplace Innovation
Citrus Fruits Provide Ripe Opportunity to Explore Flavors & Fragrances Beyond Iconic Tastes and Scents
NORTHBROOK,Illinois– September 21, 2023–
Citrus, a beloved and refreshing fruit family, is prized by chefs and perfumers across the globe for its versatility, sweet-tart profile, and ability to elevate the food, beverage, and fragrance marketplace. And, consumers continue to lean into the squeeze! In the United States, 59% of consumers indicate that they like or love citrus and one-quarter (25.7%) of menus feature it (Datassential, 2023). With 56% of global consumers actively look for healthy ingredients in food and beverages (Euromonitor International, 2022), citrus flavors resonate particularly well among those looking to support their immune systems, boost vitamin C intake and elevate their mood.
Consumers are most familiar with orange-, lemon- and lime-based flavors and fragrances, which offer an approachable starting point for marketplace innovation. As they seek novel and sensorial experiences from products, they take interest in new citrus flavors and fragrances, but won’t follow through with a purchase unless they know it’s worth the spend. The industry can ease purchase decision stress and transition newer flavors and fragrances to mainstream palettes by pairing them with and relating to familiar, ‘hero’ elements that consumers know and trust.
“As consumers continue to seek out unique flavors and exotic fruits, our extensive line of citrus varietals offers a way for manufacturers to provide authentic taste experiences without the hassle or expense of sourcing these hard-to-find offerings. Our team of Flavorists and Perfumers have gone to extensive lengths to provide flavors and fragrances that take consumers on a journey around the world without leaving the comfort of their homes. We are excited to bring to life an international collection of rare citrus flavors that may never see the light of day due to their short shelf life or availability,” states David Banks, Senior Director of Marketing.
Citrus Flavor Solutions While citrus fruits like oranges, lemons and limes continue to be go -to staples, consumers seek more niche and nuanced citrus flavor profiles and unique varietals from around the world to ignite their taste buds and broaden their palates. Bell offers iconic citrus flavors, such as Grapefruit, Mandarin Orange and Meyer Lemon in addition to specialty citrus flavors, like Buddha’s Hand and Peruvian Lime.
These flavors are available in a wide variety of formats and formulations (e.g., natural, organic) to meet product development needs and regulatory standards for a multitude of applications, ranging from baked sweet goods to ready-to-drink cocktails.
Citrus Fragrance Solutions With its refreshingly tangy and fragrant profile, Bell features citrus in a variety of natural, plant forward offerings:
All Natural Blends: 100% natural fragrance creations – including bergamot, calamansi, kumquat and more
Aromatic Infusions: natural plant essence with a slight scent – including orange and grapefruit
Botanicals: natural plant essence with no scent – including lime, mandarin, tangerine and more
Bell’s unique fragrances and botanicals can help to differentiate products aesthetically and functionally in a wide array of applications, including personal care, home care and pet care.
Digital Promotions Citrus Microsite
Bell’s citrus packed hub features a wide variety of educational resources for clients to tap into, including what’s trending in the world of citrus, flavor technology solutions for even the toughest R&D challenges, such as sugar reduction and bitterness masking, Bell’s Spark – Ignites Creativity, Inspires Senses® 2023 top consumer trends and much more.
Citrus Booklet
Included as part of Bell’s microsite, this citrus booklet offers insight into Bell’s unique approach to citrus flavor and fragrance development, highlights a plethora of citrus profiles ranging from buddha’s hand to pomelo, and spotlights featured citrus flavors and fragrance lists to get creative juices flowing.
Social Media Promotions On Tuesdays through the end of October, Bell will share a weekly social media post featuring a unique and often overlooked citrus varietal across Facebook, LinkedIn and Twitter. Follow Bell on social via the links below and stay tune for more sweet-tart goodness delivered straight to your social feed.
Get in touch with your Bell representative or reach out to our Sales team to discuss the opportunity for an in-person or virtual presentation featuring citrus flavor/fragrance demonstrations. To request citrus flavor or fragrance samples, please submit your request here.
About Bell Flavors & Fragrances: Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 100 years of exceptional customer service and experience. Bell has 11 manufacturing plants including the United States, Canada, Mexico, Colombia, Brazil, Germany, India, Singapore, and China, with over 90 operating sales offices worldwide. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers. www.bellff.com
Bell Flavors & Fragrances – The Key Ingredient of Your Brand.
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