Bell Exhibits at 2022 IFT First Annual Conference & Expo

Bell Flavors & Fragrances to Debut Interactive Booth at the 2022 IFT First Annual Conference & Expo


Global Flavors and Fragrances Company Spotlights Global Flavor Explorations at Upcoming Event

July 5, 2022 —

Bell Flavors & Fragrances, Inc. (Bell) will be heading to the Institute of Food Technologists’ (IFT) 2022 First Annual Conference & Expo held in person and on demand from July 10-13 in Chicago, IL. IFT First is the largest business to business food innovation expo, convening professionals from around the world both in-person and virtually to discover the latest innovations, global trends and strategic solutions, all while making powerful connections. They’ll be joining over 700 exhibitors, debuting a new, immersive booth complete with a globally inspired tasting menu, educational resources and a team of culinary experts.

Bell’s new exhibit will take visitors on a journey like they haven’t quite experienced before. When approaching the exhibit, visitors will encounter a large reception counter complete with a back lit glass case, locking storage and iPad stations, their first touchpoint with the Bell team. Once inside, they’ll be able to grab coffee and free, printed resources from the hospitality counter. Visitors can then head to the food and beverage pairings counter, equipped with a demo counter, sink and refrigerator, where the culinary team will serve delicious global eats. Similar to the food and beverage pairings counter, the tasting counter will provide refreshing mocktail beverages that can be sipped at the soft, lounge style seating area. The exhibit also comes equipped with a flavor gamification counter and a food and product display window with locking storage.

Through their trend program, “Spark,” which showcases flavor and fragrance trend inspirations, Bell discovered that consumers are in search of escapism, traveling around the globe to find authentic and unique flavors from Eastern Europe to colorful and inspiring recipes of Latin America and Malaysia. They’re discovering the bounty of culinary surprises that the sea has to offer while exploring the wonders of nature in their own backyard, including local ingredients and heritage recipes that are foundational to our culinary existence.


Bell’s 2022 flavor exploration areas of focus inspired the tasting menu that will be available to booth visitors, including:

  • The Balkans: cuisine from the Black Sea to the Carpathian Mountains
    • Tasting Item: Vegan Honey Butter Baklava
  • Malaysia: authentic Asian cuisine, featuring Malay cuisine and culture
    • Tasting Item: Vegan Pork Dumplings with a Sambal Chili Crisp Oil + Calamansi and Umeboshi Mocktail with Rum Flavor
  • Latin Highlands: a dazzling array of diverse and interchangeable flavors spanning 22 countries
    • Tasting Item: Michelada Mocktail Beverage
  • Coastal Cuisine: nutritious, delicate and flavorful gifts from the sea
    • Tasting Item: Hibiscus Strawberry Kombucha Shrub Refresher
  • Heritage Cuisine: Indigenous flavors, local folklore and timeless family recipes
    • Tasting Item: Smoked Cherry Flavored Dark Chocolate Covered Peanuts + Mesquite Fruit Flavored Milk Chocolate Covered Coffee Beans

Bell’s presence at IFT First will generate strong brand awareness through food and beverage sampling and in-person networking. Together, Bell’s new proprietary technologies and Spark trends will drive unique insights, garnering successful commercial connections between our customers and their consumers, creating a memorable experience for all.

About Bell Flavors & Fragrances:
Bell Flavors & Fragrances is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialities to the food and beverage industry, as well as the household care and personal care industries.  Bell has nine manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, Singapore, and China. Bell operates sales offices in more than 40 countries. Bell’s global presence allows flexibility in the world marketplace and enables Bell to bring new trends quickly to customers’ attention. Bell is positioned globally to service our customers regionally in order to meet their needs.

Bell Flavors & Fragrances – get in touch with taste!