Bell Spotlights ‘Newstalgic’ and Health-Forward Menu at SupplySide West & Food ingredients North America

Bell Flavors & Fragrances Spotlights ‘Newstalgic’ and Health-Forward Menu at SupplySide West & Food ingredients North America 2023


Global Flavors and Fragrances Company Inspires Industry to Lean into Flavor Trends at Upcoming Show in Las Vegas, NV from October 23-27 at Booth #3082

NORTHBROOK, Illinois – October 19, 2023

Bell Flavors & Fragrances, Inc. (Bell) will be heading to SupplySide West & Food Ingredients North America 2023 from October 23-27 in Las Vegas, Nevada.

SupplySide West & Food ingredients North America brings together 1,400+ exhibitors as well as health and nutrition professionals to engage in educational and event programming, and learn about the latest trends, strategies and scientific insights driving innovation in global finished products development. This year, Bell will join over 18,000 attendees, including ingredient manufacturers and ingredient suppliers as well as distributors from a variety of industries such as beverage, personal care, dietary supplements, functional foods, and sports nutrition.

At SupplySide West, Bell debuts snack and confectionery concepts that lean into wellness with a healthy dose of ‘Newstalgia.’ These concepts align with the company’s global Spark – Ignites Creativity, Inspires Senses® program, which tracks five key consumer Macro Trends impacting consumers today and in the future. These Macro Trends, collectively identified by Bell’s global marketing teams, represent the core behavioral values shared by all humans.

”We’re excited to showcase savory snack and confectionery concepts that not only support wellness and provide our audience with a memorable ‘throwback,’ but also deliver on the number one purchase driver – taste,“ said Tamara Gabler, Research Chef, Confectionery & Sweet Applications at Bell. “We hope that our flavor-packed creations continue to fuel food, beverage, and supplement innovation that stays true to what’s trending in today’s marketplace and provides consumers with the power duo of health and comfort.“

This trend explores a fresh approach to the best version of ‘you’ as consumers become immersed in holistic wellness and prioritize mental health, self-care, and less crowded calendars. Bell’s health-forward menu includes:

Mead Snack Mix
Featuring Bell’s Chevre Cheese, Honey and Lambic Beer Flavors

A lip-smacking savory snack replete with mixed nuts, beef jerky and parmesan crisps, combined with lambic and honey flavors.



Kiwi Twist + Blackberry Lavender Adaptogen Gummies
Featuring Bell’s Kiwi, Apple Cucumber, Blackberry and Lavender Flavors with a Vitamin Flavor Modifier

Not-your-average gummies incorporating Lion’s Mane, reishi, and chaga mushroom powder for functional benefits.



Consumers have been searching for silver linings and are now giving themselves the permission to embrace escapism, indulge unapologetically and spark joy in unique ways. As part of this Macro Trend, ‘Newstalgia’ enters the conversation. It‘s the twist that everyone loves, blending the familiar with the excitement of something new and drawing inspiration from pop culture and refurbishing retro phenomena from different decades. Bell’s ‘Newstalgic’ confectionery creations include:

Banana Salted Soft Caramels
Featuring Bell’s Ripe Banana and Vanilla Flavors

These delightfully sweet and soft caramels blend the fresh flavors of banana and vanilla, topped off with a sprinkle of flaky Maldon salt, to recreate grandma’s banana bread in confection form.



Tropical Citrus Edible Slime Candy
Featuring Bell’s Tropical Citrus Flavor

This edible slime candy is a throwback to ‘90s kids game shows and a cross between the classic ‘ghostly’ beverage from this era. It’s oozing with nostalgic ‘90s fun.



Get Inspired: Catch the Bell Flavors & Fragrances Team at Booth #3082                   

Bell’s presence at SupplySide West and Food ingredients North America will not only offer unique networking opportunities but encourage buyers and key decision makers to achieve wins in product ideation and innovation with flavor as well as technology that allows taste to shine.

Visit Bell’s booth to connect with our Sales, Marketing and Sweet Applications teams. It’s your chance to collect flavor and taste technology resources in professional toolkits and grab Bell swag.

About Bell Flavors & Fragrances:

Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 100 years of exceptional customer service and experience. Bell has 11 manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, India, Singapore, and China, with sales offices in more than 90 countries. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers.

Bell Flavors & Fragrances – Get in touch with taste.®

About SupplySide West & Food ingredients (Fi) North America:

“Food Ingredients North America and SupplySide West is the premier gathering of health and nutrition professionals in Las Vegas, bringing together buyers and suppliers from throughout the industry. SupplySide convenes ingredient buyers and suppliers from the dietary supplement, beverage, functional food, personal care and sports nutrition industries to network and explore industry trends, scientific innovations, and top performing products. Fi North America is the latest branch of Fi Global events that serve the global food, beverage and dietary supplements markets, offering food, and beverage manufacturers direct access to the widest range of ingredient suppliers from around the world.”