Bell Invests in New Consumer Science Sensory Center at Global Headquarter in Northbrook, IL

Bell Flavors & Fragrances Invests in New Consumer Science Sensory Center at Global Headquarter in Northbrook, IL


Leading Flavors & Fragrances Company to Enhance Consumer Product Research for U.S. Customers

NORTHBROOK, Illinois – November 15, 2023 – Bell Flavors & Fragrances, Inc. (Bell) announces the expansion of their Global Consumer & Sensory Science organization by investing in a fully equipped, best in class Consumer Science Sensory Center at Bell’s global headquarter in Northbrook, IL.

This investment demonstrates Bell’s commitment to its global strategy and heightened focus on putting the consumer first. Consumers experience products via an interplay of their five key senses, allowing them to engage in products in unique ways. This Center will infuse consumer voice into the creation process to inspire memorable flavors and fragrances that fit brand, performance, and emotion.

With its roots at Bell’s Northbrook campus, the company’s Consumer & Sensory Science (CSS) professionals work hand-in-hand with its Flavor and Fragrance teams to foster deep collaboration and creativity.  The Center enhances Consumer Sensory capabilities locally and is integral to Bell’s global CSS team, with locations in the U.S., Mexico, Germany, and Colombia.

The plans for the investment include a new, 6,500 square foot Consumer Science Sensory Center, set to open in Q4 2024. The Center will house Bell’s CSS team and include space for a focus group room with a viewing area, testing booths, kitchen, reception area, and workspaces. Following the grand opening, Bell’s customers will have the opportunity to tour the facility and discuss utilizing the Center’s capabilities.

Karen Graves, Bell’s Senior Director of Consumer and Sensory Sciences, states “Consumers are the final users of Bell’s flavors and fragrances and we are very excited to incorporate their voice throughout the development process.”

Stay tuned for more information about Bell’s Consumer Science Sensory Center opening later in 2024.

About Bell Flavors & Fragrances:

Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 100 years of exceptional customer service and experience. Bell has 11 manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, India, Singapore, and China, with sales offices in more than 90 countries. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers.

Bell Flavors & Fragrances – The Key Ingredient of Your Brand.™