Bell Flavors & Fragrances to Debut Alcohol-Inspired Flavor Menu at 2023- 2024 Regional IFT Roadshow

Global Flavors and Fragrances Company Aims to Inspire the Science of Food Community with ‘Sippable’ Flavors for Food & Beverage Innovation

NORTHBROOK, Illinois – October 30, 2023 –

An annual tradition, Bell Flavors & Fragrances, Inc. (Bell) is hitting the road once again to exhibit at the Institute of Food Technologists’ (IFT) 2023-2024 Regional Section Suppliers’ Nights/Events. Spanning coast-to-coast across the United States, IFT’s Regional Sections encourage professionals steeped in the science of food to make strategic connections at a local level. These engaging events provide the opportunity for networking and education, while allowing suppliers to debut their latest products and services supporting the science of food community.

Bell recently wrapped up their 2022-2023 roadshow, having exhibited at the Minnesota Section IFT Annual Suppliers’ Expo (October 11) and the Longhorn Section IFT Suppliers Night & Food Industry Expo (October 12). During this time, the team debuted a menu featuring citrus flavors, showcasing concepts that delivered sweet-tart tastes from varietal and specialty citrus profiles to ignite tastebuds and broaden palates.

“The Bell team is gearing up for upcoming IFT Regional Section Suppliers’ Events, and we’re excited to debut our new menu, bursting with familiar yet treasured beer, wine, spirits and hops flavors. And, best of all? You can savor the flavor without the burn,” said Casey Schallert, Senior Corporate Chef at Bell Flavors & Fragrances.

Schallert notes, “We’re starting at homebase for the IFT organization and a city close to our global headquarters, Chicago, and will be making our way across the country, spanning Southern California to the Northeast. As consumers continue to prioritize their own health and wellness journeys, many are exploring sober-curious lifestyles. For our menu this year, we’re leaning into this concept while recognizing that alcohol flavors aren’t just reserved for beverages. We’re here to inspire our industry colleagues to take product development to the next level and explore the inclusion of these flavors in confections, snacks and sweet treats.”

Today’s consumer seeks alcoholic beverage options that fit their lifestyle and support mood enhancement and stress reduction, whether it’s a refreshing ready-to-drink seltzer or sippable, botanically infused mocktail. With 1 in 4 U.S. consumers looking for flavor blends in beverages and showing interest in new and unique taste profiles (Mintel, 2023), exotic, floral and tropical flavors are winning over tastebuds. However, tried and true classics, such as whiskey sours and rich red wines, will never go out of style.

Bell offers a wide variety of alcohol inspired and complementary flavors, ranging from full-bodied bourbon to delightfully sweet mango. Also, individual hop varietals and technologies that support an enjoyable sipping experience, such as alcohol boosters and smoothers. Alcohol flavors continue to be infused in a variety of applications that look beyond the glass, and their versatility. Their ability to be incorporated into familiar foods that consumers know and love is undeniably appealing.

Inspired by consumer trends and marketing insights, Bell will debut the following menu items featuring alcohol-based flavors at booth #105:

New York Sour Trail Mix
Featuring Bell’s Malbec Type, Bourbon and Lemon Lime Flavors

Cocktail Gummy Worms
Featuring the following Bell flavor profiles:

Tequila + Lime: Tequila Type, Peruvian Lime Type and Alcohol Booster Type Flavors
Paloma: Tequila Type, Peruvian Lime Type, Alcohol Booster Type and Ruby Red Grapefruit Type Flavors
Tequila Sunrise: Tequila Type, Alcohol Booster Type, Cherry and Blood Orange Flavors

Spicy Mango Mezcal Tepache Mocktail
Featuring Bell’s Pineapple (Fermented Type), Mango and Tequila (Mezcal Type) Flavors + Heat Sensate

Mango IPA Popcorn
Featuring Bell’s Mango IPA Beer Type and Hop (Hallertau + Tettnang Type) Flavors

Chocolate Stout Oatmeal Bar
Featuring Bell’s Chocolate, Beer (Stout Type) and Butterscotch Type Flavors

Take a Bite (and Sip!) Out of Alcohol Flavors at Booth #105 in Chicago, IL

Bell’s presence at the Chicago IFT Annual Expo & Symposium will not only offer buyers and key decision makers a one-stop-shop for networking and collaboration, but the unique chance to engage in a multi-sensorial experience featuring alcohol flavors.

Visit Bell’s booth to connect with our Sales, Marketing and Beverage, Sweet and Savory Applications teams. It’s the perfect opportunity to sample must-try creations, pick up educational flavor and taste technology resources, and get a whiff of delicious scents via our alcohol flavor box.

About Bell Flavors & Fragrances:

Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 100 years of exceptional customer service and experience. Bell has 11 manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, India, Singapore, and China, with sales offices in more than 90 countries. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers. www.bellff.com

Bell Flavors & Fragrances – Get in touch with taste.™