Bell Debuts New, Citrus-Infused, Snack-Centric Menu at SupplySide West & Food Ingredients North America 2022

Bell Flavors & Fragrances Debuts New, Citrus-Infused, Snack-Centric Menu at SupplySide West & Food Ingredients North America 2022


Global Flavors and Fragrances Company Joins 18K+ Ingredient Buyers and Suppliers at Upcoming Finished Products Conference

October 25, 2022 —

Bell Flavors & Fragrances, Inc. (Bell) will be heading to SupplySide West & Food Ingredients North America 2022 held in person from October 31 – November 4, 2022 in Las Vegas, Nevada. Bell will join over 18,000 ingredient buyers and suppliers from a variety of industries, including beverage, personal care, dietary supplement, functional food and sports nutrition. This conference brings together health and nutrition professionals and 1,300+ exhibitors to engage in educational and event programming and learn about the latest science, trends and strategies driving global finished products development. SupplySide West & Food Ingredients North America also provides companies the inspiration needed for growth and innovation, and the opportunity to network with industry colleagues in R&D, marketing, supply chain management, and more.

“The Bell team is heading to Supply Side West and Food Ingredients North America 2022 ready to inspire the industry with snackable creations and new flavor mashups, like our Ruby Red Grapefruit IPA Popcorn and Apple Cider Vinegar Gummy, incorporating flavors such as Apple Cider, Hibiscus and Hops. The demand for snack foods and gummies among consumers continues to increase, and products with functional benefits are experiencing strong growth. In the past, these product categories sacrificed on taste, however, recent innovation satisfies nutrition and taste preferences, while fitting into healthy lifestyles. We’re continuing to experiment with savory, citrus and indulgent flavors in the snack and gummy categories while keeping consumer desires and market data top-of-mind,” states Casey Schallert, Senior Corporate Chef.

These past few years have encouraged consumers to pause, reflect and reinvigorate their interest in taking positive steps to improving their personal health and creating the best version of themselves. In doing so, they’re turning to retail products to meet their anxiety support (+38%), mood and stress health (+24%) and sleep support (+37%) needs (Nielsen, 2022). Functional products, including gummies, have huge market potential – in fact, function claims in the gummy category have increased 171% between 2016-2021. And, among those who are looking to increase their vitamin C intake and boost immune support, citrus flavors continue to resonate particularly well. Bell offers a variety of natural citrus flavors (e.g., Meyer Lemon), savory flavors (e.g., Roasted Pork), and culinary mashup and orchard fruit flavors (e.g., Cardamom Apricot) that can be incorporated into a variety of applications, like snacks, confectionery and more.

This year, Bell’s booth (#1447) will feature educational resources and provide attendees the opportunity to connect with the culinary team and indulge in a new, citrus-infused, snackable menu:

Sudachi Snack Mix

This snack mix features Bell’s Sudachi flavor to lend tart and fresh notes of a Japanese Sudachi lime. Sudachi is a small, round, green citrus fruit and is a specialty of the Tokushima Prefecture in Japan. Given its natural sourness, it’s not typically eaten as a fruit, but rather used as a flavor in place of lemon or lime.

This delicious mix also features Bell’s Wasabi flavor to impart a heat-driven spice while Bell’s Kokumi technology makes the snack mix more rich and complex.



Citrus Slice Gummy Medley: Buddha’s Hand, Calamansi and Blood Orange 

Buddha’s Hand: Bell’s Buddha’s Hand flavor has a distinct flavor profile, boasting notes of lemon and yuzu with a sweet, lemon blossom aroma and offering a unique spin on the classic fruit slice candy.

Calamansi: Bell’s Calamansi flavor displays blended notes of tart lemon, lime and orange. This citrus fruit is commonly used in Filipino and Southeastern Asian cuisines and can range from green to yellow to orange in color.

Blood Orange: Bell’s Blood Orange Citrus flavor has notes of navel orange with hints of tartness and floral fruits and is usually less acidic than a traditional orange.


Ruby Red Grapefruit IPA Popcorn

This seasoned popcorn features Bell’s natural Ruby Red Grapefruit, IPA, and Hop flavors, which blend together to impart notes of fresh squeezed grapefruit and hoppy IPA beer. A refreshing spin on an everyday snack, this popcorn will inspire memories of sweet summertime and sipping on a cold beer.






Hibiscus Apple Cider Vinegar Gummy

This elevated twist on traditional gummy candies feature Bell’s natural Hibiscus flavor, offering a delightfully tart and sour tang. Hibiscus flowers provide a tart, earthy flavor that is on the rise in new product innovation, from cocktails to confections, bringing an undeniably vibrant crimson hue.





About Bell Flavors & Fragrances:
Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 100 years of exceptional customer service and experience. Bell has nine manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, Singapore, and China. Bell operates sales offices in more than 40 countries. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers.

About SupplySide West & Food Ingredients (Fi) North America:
“Food Ingredients North America and SupplySide West is the premier gathering of health and nutrition professionals in Las Vegas, bringing together buyers and suppliers from throughout the industry. SupplySide West brings together ingredient buyers and suppliers from the dietary supplement, beverage, functional food, personal care and sports nutrition industries to network and explore industry trends, scientific innovations, and top performing products. Fi North America is the latest branch of Fi Global events that serve the global food, beverage and dietary supplements markets, offering food and beverage manufacturers direct access to the widest range of ingredient suppliers from around the world.”

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