As companies strive to satisfy an informed market, flavor companies face new challenges in creating unique flavors to meet the evolving consumer pallet. Adding healthful, functional ingredients often upsets the mix by introducing stray notes. 

Creating flavors is a complex of three system responses: gustation (taste), olfaction (smell) and somatosensation, and our team are experts! Here are ways our flavorists and technology can neutralize some flavors to create an optimal taste for your products. 




Healthy food options are on the rise but consumers buying patterns are dependent on taste.Bell’s masking technologies give you the best of both worlds. Our technologies can reduce sodium, mask off-notes and even enhance sweetness, providing consumers with the flavor experience they are after. Ingredients are more important than ever to consumers and they continue to educate themselves on the products they consume. 

Let the experienced team at Bell Flavors and Fragrances provide the insight, technology and experience that will please their pallet and their view of the ingredient label. Here are ways we can mask flavors to enhance your products:

  • High intensity sweeteners
  • Alternative Protein
  • Vitamins & Minerals (And supplements)
  • Alternative Oils & Fats
  • Cannabis/CBD/Hemp
  • Bitter
  • Sour
  • Caffeine
  • Palm oil
  • Soy
  • Acidity
  • Alcohol

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