Taste solutions for plant-based alternatives
Plant-based nutrition has become mainstream
The health and wellness trend is fueling product innovation on plant-based food and drink alternatives on a global level. Based on the growing health consciousness of consumers and changing lifestyle habits, they increasingly avoid animal ingredients on a daily basis.
Providing flexible alternatives to traditional animal products such as dairy, meat and fish has become increasingly important across many product categories, with launches having accelerated during the Covid-19 pandemic.
Plant-based diets have evolved beyond traditional vegetarian and vegan consumers and are moving into mainstream. Hence, flexitarian consumer groups and younger consumers are key drivers for this megatrend.
Motivations for plant-based diets include:
- Health & wellness aspirations
- Environmental concerns & sustainability
- Food safety & animal welfare
- Novelty and multi-facetted choice