Interactive Tastings and Thought Leadership Take Center Stage in Indianapolis, IN
NORTHBROOK, Illinois – The countdown is on for the 2025 Sweets & Snacks Expo, hosted by the National Confectioners Association and returning to the Indiana Convention Center in Indianapolis, IN from May 12–15, 2025. Known for bringing bold ideas and breakthrough innovations to the industry, this year’s show promises must-know insights for confectionery and snack manufacturers alike.
Bell Flavors & Fragrances, Inc. (Bell) is back with a dynamic presence, featuring can’t-miss experiences at the Supplier Showcase and on the Gold Stage. From the debut of craveable flavor concepts to in-depth global trend analysis, Bell invites attendees to explore what’s next in sweet treats and savory snacks.
On Stage: Trending Flavors in Confections and Snacks
Gold Stage | Wed, May 14 | 11 AM ET
Bell’s Vice President of Marketing & Industry Affairs, Kelli Heinz, will take the spotlight for a featured session, “Trending Flavors in Confections and Snacks.” This presentation dives deep into Bell’s 2025 Spark–Ignites Creativity, Inspires Senses® Trends Program, spotlighting how generational preferences and global inspiration are shaping the future of flavor.
Attendees will have the opportunity to sample flavors that bring each Macro Trend to life and walk away with actionable insights.
“Flavor innovation today is fueled by both cultural curiosity and generational influence. Our Spark Trends program showcases how macro-level shifts like playfulness, global exploration, and Gen Z, Millennial and Baby Boomer preferences are driving flavor experimentation in new and exciting directions.” — Kelli Heinz, Vice President of Marketing & Industry Affairs
Taste the Future of ‘Treat Yourself’ Moments
Supplier Showcase | May 12–13 | Booth #7206
Bell joins 210+ exhibitors at the Supplier Showcase, offering an interactive tasting experience that invites attendees to explore three imaginative snack creations inspired by this year’s Spark Macro Trends:
Pickle Taffy
Ruby Chocolate Dipped Szechuan Peppercorn Peanut Brittle
Shrimp Spring Roll Snack Mix
Spark Macro Trend: Genfluence
Pickle Taffy : A bold, tangy twist on nostalgia featuring Bell’s Natural Pickle Flavor. A Gen Z-driven reinvention of classic candy.
Spark Macro Trend: Purely Playful
Ruby Chocolate Dipped Szechuan Peppercorn Peanut Brittle : A whimsical collision of sweet, spicy, and numbing sensations, made possible by Bell’s Natural Szechuan Pepper Flavor and BellTech® Numbing Sensate.
Spark Macro Trend: Globe Trek
Shrimp Spring Roll Snack Mix : Inspired by Southeast Asian street food, this savory snack features Bell’s Natural Hoisin, Lime, Thai Holy Basil, and Shrimp Flavors
In addition to tastings, Bell’s experts from Sales, Marketing, and Sweet & Dairy Applications will be onsite to discuss flavor innovation strategies, custom development solutions, and taste technologies like flavor masking, cocoa and egg replacers, and more.
Visit Bell Flavors & Fragrances at Booth #7206 to discover how global flavor trends and generational taste preferences can transform your brand’s product pipeline.
For more on Bell Flavors & Fragrances, visit www.bellff.com or follow Bell Flavors & Fragrances on LinkedIn, X, and Facebook.
For media requests please contact Kelli Heinz, Vice President of Marketing & Industry Affairs.