出现在循环中的每个帖子之前 (1)
Bell Releases 2024 Trend Predictions Via Spark – Ignites Creativity, Inspires Senses® Platform

Bell Flavors & Fragrances Releases 2024 Trend Predictions Via Spark – Ignites Creativity, Inspires Senses® Platform

 

Bell’s Annual Trends Program Spotlights Consumer Behaviors & Trends Seen Across the Globe

NORTHBROOK, Illinois – January 17, 2024 – Bell Flavors & Fragrances, Inc. (Bell) debuts its 2024 global trend inspirations via the Spark–Ignites Creativity, Inspires Senses® platform. Since its inception in 2015, Bell’s Spark Trends platform is the essence of creativity and the future of influential trends in the flavor and fragrance industries, providing a unique, one-stop guide to what’s next in today’s ever-evolving consumer landscape.

Kelli Heinz, Vice President of Marketing & Industry Affairs, states, “This year, Bell’s Macro Trends continue to shine, reflecting deep-seated behaviors and trends impacting consumers, customers and the broader industry today and in the future. Collectively identified by Bell’s Global Marketing teams, they represent core behavioral and emotional values shared by all humans, which are applied to various regions and across all product categories. As we move into 2024, these boundless trends hold steadfast.”

“Refreshed in 2024 based on current shifts in consumer behaviors and popular culture, Bell’s Micro Trends represent fads shaping consumer experiences. The Micro Trend ‘Globetrotter’ is inspired by taste explorations from the Amalfi coast of Italy to villages of Japan and regional Chinese provinces like Sichuan (Szechuan), Hunan and Guizhou, all of which offer unique blends of spicy, sweet, sour and savory flavors. Consumers seek unique fusions, bizarre collaborations and multi-sensory experiences. And while they love to indulge and experience the unfamiliar, they crave food authenticity, label transparency, ethical solutions and more functional, clean label products in the everyday,” states David Banks, Senior Director of Marketing.

Explore Bell’s 2024 Macro and Micro Trends:

MACRO TREND #1 – NEW HORIZONS:
THE UNION OF IMAGINATION & TECHNOLOGY

Consumers crave ways to engage their senses in new and unexpected ways, and the evolution of technologies makes it possible via ‘phygital’ formats – the fusion of physical and digital experiences.

The 2024 Horizons Micro Trends are:

CREATIVE FUSIONSFusing Unexpected Flavors and Fragrances to Unlock New Experiences
The quest for novel and unforgettable experiences has reshaped industries, and the blend of unexpected flavors and scents is forging a path toward unparalleled fusion adventures.

感官火花Redefining the Boundaries of Sensory Perception
Consumers seek immersive experiences and products that redefine the boundaries of sensory perception. The future holds a world of exciting sensory delights where every bite and every scent tells a unique and personalized story.

GLOBETROTTERExpanding Culinary Horizons and Unveiling New Senses Through Global Exploration
With the rise of technology, globalization, and a renewed emphasis on the importance of staying connected, consumers can embark on a journey of culinary and fragrance exploration via the comfort of their homes or physical travel.

 

宏观趋势 #2 – 自然进化:“绿色”创新的新曙光

这一趋势着眼于“绿色”创新的新曙光,以保护地球的未来,同时又不牺牲消费者继续渴望的熟悉的气味和味觉。

The 2024 Nature R*Evolution Micro Trends are:

PLANT INFUSIONSCreating Sensory Experiences with the Power of Herbs and Botanicals
As part of a current (r)evolution, nature’s variety of herbs, botanicals, and plant extracts pair with advanced technologies to create sensorial experiences in flavors and fragrances.

清洁标签Building Trust with Transparent Ingredient Information and Positive Global Impact
Brands are pressed to 替代有害成分和制造方法使用可持续的替代品,同时减少碳排放,不仅寻求碳中和,还寻求气候积极性。

ENVIRONMENTAL TECHPreserving Natural Resources and Securing Supply Chains with Science 
Sustainable technology holds the key to enhancing the flavors, smells, and appeal of natural ingredients and finished products. Environmental technologies help to future-proof supply chains and ensure food security on a global level.

 

MACRO TREND #3 – A BETTER ME:
A HEALTH-FORWARD LOOK AT THE BEST YOU

This trend explores a fresh approach to the best version of ‘you’ as consumers demand personalization, natural solutions and an inward focus.

The 2024 A Better Me Micro Trends are:

REFRESHED RITUALS: A New Lens on Life
Consumers have taken on a new approach to life, refocusing, reprioritizing and revitalizing their routines. Products and experiences must align with evolving lifestyles that emphasize balance, consistency and simplicity, all with health and wellness seamlessly integrated.

FUNCTIONAL: Elevating the Everyday with Added Benefits
Individuals look beyond the basics of nutrition, hydration and hygiene, seeking added benefits from functional ingredients that support a holistic approach to their health and well-being.

CUSTOMIZED WELL-BEING: Let’s Get Personal with Health and Wellness
Out with the one-size-fits-all approach and in with customization. Consumers embrace a ‘taking health into my own hands’ approach, demanding solutions that speak to holistic wellness and their ‘healthspan.’

 

MACRO TREND #4 – 360º REWARDS:
TANTALIZING CURIOSITIES AND PERMISSIBLE INDULGENCES

Don’t delay rewards! Consumers are embracing indulgences, ‘newstalgia’ and flavors
and fragrances that spark instant joy – unapologetically.

The 360º Rewards Micro Trends for 2024 are:

FUTURE NOSTALGIA: A Forward Twist on Familiar Classics
Nostalgia has always held a powerful sway over our emotions and choices, transporting us back to simpler times and cherished memories. Future nostalgia emerges to enliven consumer interests by bringing back familiar classics with a new twist.

INTENTIONAL INDULGENCE: Saying ‘YES’ to Premium Finds and Small Splurges
Consumers are counteracting years of giving up simple pleasures and saying “no”, to now saying “yes” to premium finds and small splurges of the flavors that bring the most joy. 

MADE FOR ME: Elevation of Personalization
In an era defined by individualism and the desire for unique experiences, personalization has become a driving force in various industries. Crafting one’s personal brand within these markets is not only possible but increasingly essential.

 

宏观趋势 #5 – 生命之树:文化根源联合起来

Consumers remain keenly aware of human connections across the globe,
championing diverse heritage, authentic values and sustainable products.

The 2024 Tree of Life Micro Trends are:

NATURALLY SUSTAINABLE: Cultivating Novel Ways to Sustain our Environment
The food, beverage, and fragrance industries are proactively adopting naturally sustainable practices to future-proof their businesses to meet current consumer trends, secure their long-term success and drive sustainability initiatives.

COOLTURA: Mindfully Embracing Human Cultural Connections
This trend entails crafting authentic products that celebrate the rich diversity of global cultures, from traditional recipes in the food sector to culturally inspired beverages and fragrances.

超本地化: Rediscovering Local Roots and Authentic Experiences
Hyperlocal emphasizes the sourcing and consumption of products from extremely local sources, fostering a stronger connection between consumers and their immediate communities.

“It’s exciting to be part of an industry that embraces these fast-moving trends, weaving them into communication strategies all the way to product innovation and everything in between,” notes David Banks, Senior Director of Marketing.

Want to learn more? To request a Spark Trends presentation, complete with inspirational flavor and fragrance concepts that bring the Macro and Micro trends to life, please reach out to spark@bellff.com.

关于 口味& 香水:

Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 100 years of exceptional customer service and experience. Bell has 11 manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, India, Singapore, and China, with sales offices in more than 90 countries. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers. www.bellff.com

Bell Flavors & Fragrances – The Key Ingredient of Your Brand.™

出现在循环中的每个帖子之前 (2)如果有另一个出现,就会出现 (2)
Bell 在 2023 版 Spark Trends 平台中捕捉到全球相关的精细消费者行为和行业趋势

Bell Flavors & Fragrances 在 2023 版 Spark Trends 平台中捕捉到全球相关的细粒度消费者行为和行业趋势

 

贝尔的年度趋势计划探索影响客户此时此地的宏观和微观趋势

2023 年 1 月 12 日 –

Bell Flavors & Fragrances, Inc. (Bell) 最近通过他们的 Spark–Ignites Creativity, Inspires Senses® 平台公布了新的趋势灵感。自 2015 年以来,Bell 的 Spark Trends 平台就是创意的精髓,也是香精香料行业具有影响力的趋势的未来。 Spark 为当今瞬息万变的消费者环境的下一步发展提供了独特的一站式指南。

Bell 的 Spark Trends 平台继续追踪五种全球消费者宏观趋势,这些趋势正在影响当今和不久的将来的消费者,代表全人类共有的核心行为价值观。它们在世界各地可见,并作为微观层面(即微趋势)上更细化的消费者行为的基础。微趋势与此时此地的独特地理、类别、风味、香水和植物药密切相关。 Bell 在美国和其他地区密切跟踪这些趋势。

“预测未来最具影响力的趋势具有挑战性,但 Spark 平台始终从一个共同点开始:我们所有人的本质。当我们想到微趋势时,它们是在此时此地牢牢影响消费者的现象。微趋势根据当前世界正在发生的事情塑造消费者体验,并且可以归因于特定的行动或市场或消费者动态的变化。我们很高兴与业界分享它们,”营销与行业事务副总裁 Kelli Heinz 说。

 

宏观趋势 #1 – 新视野:想象力与技术的结合

 

从梦想逃离现实到拥抱虚拟庆典和新的数字连接方式,消费者渴望通过称为“phygital”的物理和数字融合实现互联互通的新时代。

新视野微趋势包括:

极端融合:大胆的新混搭可以在联合品牌的餐食和香水促销中找到,也可以在以前独立美食的交汇处的食品卡车和街头食品餐厅中找到,因为消费者打破界限,打乱世俗套路.的

感官火花:有数以百万计的选择来打造身临其境的体验和产品,这些体验和产品通过令人兴奋的口味和香味重新定义了感知的界限,调动感官并创造难忘的时刻。

新时代: 前一年的逃避现实趋势获得数字维度,随着消费者的思想和味觉被元宇宙作为发现食品、饮料和消费品并与之互动的地方所吸引。

 

宏观趋势 #2 – 自然进化:“绿色”创新的新曙光


这一趋势着眼于“绿色”创新的新曙光,以保护地球的未来,同时又不牺牲消费者继续渴望的熟悉的气味和味觉。

Nature R*Evolution 微趋势包括:

另类的一切聪明的选择正在成为焦点消费者的生活方式继续倾向于更健康的选择,素食和纯素食品的需求量很大,“弹性素食”生活方式成为新的主流。

清洁标签: 品牌被迫替代有害成分和制造方法使用可持续的替代品,同时减少碳排放,不仅寻求碳中和,还寻求气候积极性。

价值科技大自然变得更加有价值和可持续– 与技术。增值技术是增强天然成分和成品的风味、气味和吸引力的关键。

 

宏观趋势 #3 – 一个更好的我:从健康的角度看最好的你


随着消费者沉浸于整体健康并优先考虑心理健康、自我保健和不那么拥挤的日历,这一趋势探索了一种呈现最佳“你”的新方法。

A Better Me 微趋势包括:

情绪模式:随着这种趋势的发展,消费者将继续倾向于自然疗法,例如“好心情' 含有植物提取物或食品级植物成分的精油和产品可以改变心情戒指的颜色。的

平衡幸福:追求成就全面关注“健康”随着消费者转向天然香料和有机成分制成的产品,同时也尊重传统美食和家庭烹饪的最爱,将与放纵津贴交织在一起。

功能发现:品牌将面临继续整合的挑战功能性成分和适应原进入食品、饮料和香水产品,同时保持消费者熟悉和期望的熟悉口味、质地和感官体验。

 

宏观趋势 #4 – 360º 奖励:诱人的好奇心和允许的放纵


消费者一直在寻找一线希望,现在允许自己拥抱逃避现实,毫无歉意地放纵自己,并以独特的方式激发快乐。

 

360º 奖励微趋势包括:

新闻: 每个人都喜欢的扭曲。通过使用一些让人回想起共同的流行文化时刻的新事物,品牌可以帮助消费者摆脱数字屏幕的束缚,沉浸在他们自己的现实生活中。

限量版:限量版是关于捕捉流逝的瞬间– 以独特的方式激励消费者排队或在转瞬即逝的时刻进行购买。他们正在寻找明天的下一个新事物。

回归本源: 传统食物和气味提供与我们祖先故事的联系。品牌必须后退一步,记住过去的美好时光,记住是什么让它们与众不同。

 

宏观趋势 #5 – 生命之树:文化根源联合起来


消费者仍然热衷于将它传递给地球母亲,但现在更加了解全球的人际关系,拥护多样化的遗产、真实的价值观和可持续的产品。

生命之树微趋势包括:

未来证明:时机已到 '面向未来商业模式和供应链,因为全球危机和通胀压力增加了紧迫性,需要以全球监管标准为指导的新方法来更换和重建资源。

人际关系:现在是品牌蓬勃发展的时候了,无论是在新兴经济体中创建可持续和公平贸易认证的企业,还是照亮弱势群体社区和他们的传统.

超本地化:虽然探索和发现的趋势以复仇的方式卷土重来,当地社区的多样性随着消费者在自己的社区中找到民族美食的印记,它开始大放异彩。

Bell 的年度 Spark 计划使公司能够及时了解最新趋势和市场动态。因此,它通过创新理念为香精香料行业提供了新的、前瞻性的营销和产品开发概念,激发了消费者的味觉并激发了品牌计划。

关于贝尔香精香料:
Bell Flavors & Fragrances, Inc. 是食品和饮料行业以及家庭护理和个人护理行业的香精、香料、植物提取物和特种配料的领先供应商,拥有 100 多年的卓越客户服务和经验。贝尔在全球拥有九家制造工厂,包括美国、加拿大、墨西哥、哥伦比亚、巴西、德国、新加坡和中国。 Bell 在 60 多个国家/地区设有销售办事处。 Bell 的全球业务允许在世界市场上保持灵活性,同时通过为我们的客户带来附加值和商机的解决方案不断响应新兴行业趋势。bellff.wpengine.com

贝尔香精香料——您品牌的关键成分。

出现在循环中的每个帖子之前 (3)如果有另一个出现,就会出现 (3)
Bell 通过 Spark – Ignites Creativity, Inspires Senses® 平台推出新的香精香料趋势灵感

Bell Flavors & Fragrances 通过 Spark 展示新的趋势灵感——点燃创造力,激发感官® 平台

 

贝尔的年度香精香料计划揭示了全球关注的不断发展的宏观趋势

2022 年 12 月 13 日 –

Bell Flavors & Fragrances, Inc. (Bell) 很高兴地宣布他们新的 Spark Trends 平台预测。自 2015 年成立以来,Spark 提供了对全球消费者格局的多方面了解,将烹饪影响、市场动态和产品创新的全面知识与消费者态度、使用和购买习惯相结合,以了解塑造香精香料未来的因素和植物药。

“今年,贝尔的平台继续追踪影响当今和未来思维方式的五个关键全球消费者宏观趋势。这些宏观趋势由我们的全球营销团队共同确定,代表了此时此刻全人类共有的核心行为价值观。随着我们进入又一年全球范围内的变化,Bell 的 Spark 趋势揭示了消费者应对当前变化的各种方式,”营销与行业事务副总裁 Kelli Heinz 说。

“随着消费者在现实世界和虚拟世界中追求新视野的探索,冒险、旅行和难忘的体验重新出现在菜单上。整体健康和个人福祉要求日常活动发挥功能并改善情绪。展望未来,消费者将继续要求通过“绿色”创新优化与自然联系的新的、可持续的方式。他们越来越多地寻求植根于真实文化中的感官体验,同时寻找额外的‘火花’来立即获得回报,”高级营销总监大卫·班克斯 (David Banks) 表示。

探索 Bell 的新 Spark 宏观趋势:

人类即将迎来一个新时代:从梦想逃离现实到拥抱虚拟庆典和新的数字连接方式,我们现在渴望通过称为“phygital”的物理和数字融合实现互联互通的新时代。这种趋势以前是 Bell 的 Escapism + Together Apart 宏观趋势的组合。

植物性、零残忍且对地球有益:这一趋势着眼于“绿色”创新的新曙光,以保护地球的未来,同时又不牺牲消费者继续渴望的熟悉的气味和味觉。它是贝尔宏观趋势的新成员。

健康和保健优先事项,重新定义:虽然健康的身体和社会方面将继续存在,但我们将自己沉浸在整体健康中,优先考虑心理健康、自我保健和不那么拥挤的日历。这种趋势以前是 Bell 的 Well-Balanced 宏观趋势,它探索了一种全新的方法来实现“你”的最佳版本。

不要延迟奖励:我们一直在寻找一线希望——让我们开心并带来安慰的日常事物。现在,我们允许自己拥抱逃避现实,毫无歉意地放纵自己,并以独特的方式激发快乐。这种趋势以前是 Bell 的“寻找一线希望”宏观趋势。

地球上的每个人都通过他们的环境选择联系在一起:我们仍然热衷于将它传递给地球母亲,但现在我们比以往任何时候都更加了解全球的人际关系,我们正在成为多元化遗产、真实价值和可持续产品的拥护者,以此作为创造世界的一种方式一个更好的地方。这种趋势以前是贝尔的全球意识宏观趋势。

Bell 的年度 Spark 计划使公司能够紧跟最新趋势,并为新口味和香水的前瞻性营销和产品开发概念激发创新想法,从而激发消费者的兴趣并提升品牌知名度。

关于贝尔香精香料:
Bell Flavors & Fragrances, Inc. 是食品和饮料行业以及家庭护理和个人护理行业的香精、香料、植物提取物和特殊成分的领先供应商,提供 100 多年的卓越客户服务和经验。贝尔在全球拥有九家制造工厂,包括美国、加拿大、墨西哥、哥伦比亚、巴西、德国、新加坡和中国。贝尔在 40 多个国家设有销售办事处。贝尔的全球业务在全球市场上提供了灵活性,同时通过为我们的客户带来附加价值和商业机会的解决方案不断响应新兴的行业趋势。bellff.wpengine.com

贝尔香精香料——您品牌的关键成分。