Holger Wetzler Appointed Managing Director of Bell Flavors & Fragrances EMEA

Holger Wetzler Appointed Managing Director of Bell Flavors & Fragrances EMEA


Leipzig-Based Fragrance and Flavor Manufacturer Rejuvenates Top Management

LEIPZIG, Germany – June 13, 2023 –

In the year of its 30th anniversary, Bell Flavors & Fragrances is reorganizing its management team. Holger Wetzler has taken over the role as Managing Director of the Leipzig-based company on May 1, 2023. As a business graduate with many years’ experience in the industry, he is now responsible for all business units and international locations of Bell Flavors & Fragrances GmbH in Europe, the Middle East and Africa.

“With Holger Wetzler, we are gaining an experienced industry expert who understands the needs of our customers. Having been responsible for large parts of the value chain during his career, Holger knows all facets of the fragrance and flavor business and will position Bell to be even more successful and resilient in the future. His in-depth knowledge of our industry and his ability to develop and implement innovative strategies make him an ideal choice for the position of Managing Director,” says President Raymond Heinz.

Holger Wetzler has most recently held management positions at renowned companies in the industry. He brings more than two decades of sales and marketing experience in the fragrance and flavors industry as well as various consumer goods companies. In close cooperation with the existing management team, Holger Wetzler will continue to build on Bell’s long-standing success story. Raymond Heinz, who founded Bell Flavors & Fragrances GmbH in Leipzig in 1993 and has successfully managed the company ever since, will remain with the company to ensure a smooth transition.


Bell Flavors & Fragrances, Inc. 是食品和饮料行业以及家庭护理和个人护理行业的香精、香料、植物提取物和特种配料的领先供应商,拥有 100 多年的卓越客户服务和经验。贝尔在全球拥有 11 家制造工厂,包括美国、加拿大、墨西哥、哥伦比亚、巴西、德国、印度、新加坡和中国,在 60 多个国家设有销售办事处。 Bell 的全球业务允许在世界市场上保持灵活性,同时通过为我们的客户带来附加值和商机的解决方案不断响应新兴行业趋势。www.bellff.com