Bell Invites Attendees to Experience Nature’s Garden at Natural Products Expo West 2024

Bell Flavors & Fragrances Invites Attendees to Experience Nature’s Garden at Natural Products Expo West 2024


Global Flavors and Fragrances Company to Showcase Citrus and Botanical Mashups at Upcoming Tradeshow in Anaheim, CA from March 12-16 at Booth #1095

NORTHBROOK, Illinois – March 6, 2024 – Bell Flavors & Fragrances, Inc. (Bell) will be heading to Natural Products Expo West (Expo West) from March 12-16, 2024 in Anaheim, CA.

Hosted and produced by New Hope Network, Expo West, the industry’s largest trade show, will spotlight the latest product innovations, including natural and organic food and beverages, ingredients and supplements, and clean beauty and home products. Expo West brings together CPG companies, retailers and emerging brands for five action-packed days of networking events and the exploration of new products and technologies revolutionizing the natural and organics world.

Bell’s flavor and fragrance teams have crafted a collaborative taste and scent experience showcasing their global Spark – Ignites Creativity, Inspires Senses® program tracking five key consumer Macro Trends impacting consumers today and in the future. Their booth theme, Experience Nature’s Garden, will lean into “A Better Me,“ a Macro Trend showcasing consumers’ desire to embrace healthy lifestyles and optimize longevity in a quest to achieve the best version of ‘you.’

“At Bell’s booth, you can experience the fusion of botanicals, flavors and fragrances by indulging your senses in the enchantment of nature’s garden. It’s not just an Expo, it’s an indulgence for our senses,” states Joan Harvey and Deborah French Wright, Senior Vice Presidents and General Managers of Bell’s Flavor & Fragrance Divisions.

Today, individuals now look beyond the basics of nutrition, hydration, and hygiene, seeking added benefits from functional ingredients, such as botanicals and essential oils, that support a holistic approach to their health and well-being. In fact, 76% of U.S. adults agree that natural ingredients offer more functional benefits than artificial ingredients (Mintel, 2023).

With consumer purchase behaviors top of mind, Bell will showcase the synergy of flavors and fragrances, debuting concepts that celebrate the harmonious blend of floral, spice citrus, and botanical pairings straight from nature’s garden.

Journey Through Nature’s Garden Via Innovative Concepts

At booth #1095, Bell’s samples will infuse fresh and natural flavors and scents:

Calm & Restore Fragrance

Top Note: Lavender, Bergamot, Ylang

Mid Note: Earl Grey Tea, Heliotrope, Muguet

Base Note: Amber, Vanilla, Sandalwood





Lavender and Earl Grey Tea Chocolate Bark with Blue Cornflowers

 Featuring Bell’s Earl Grey Tea Type and Lavender Flavors







Limequat and Fennel Pollen Snack Mix

Featuring Bell’s Limequat Type and Fennel Flavors







Strawberry Basil Non-Alcoholic Gin

Featuring Bell’s Strawberry, Basil (Thai Type) and Gin Type Flavors and Heat Sensate







Connect with the Bell Flavors & Fragrances Team at Booth #1095 

Bell offers 110+ year history in offering cutting-edge, natural and organic solutions for products that let flavors and fragrances shine. Visit Bell’s booth to connect with the company’s Sales, Marketing, Flavor R&D and Fragrance Creative teams and discuss flavor and fragrance solutions tailored to your brand.

About Bell Flavors & Fragrances:

Bell Flavors & Fragrances, Inc. is a leading supplier of flavors, fragrances, botanical extracts and ingredient specialties to the food and beverage industry, as well as the household care and personal care industries, offering over 110 years of exceptional customer service and experience. Bell has 11 manufacturing plants worldwide including the United States, Canada, Mexico, Colombia, Brazil, Germany, India, Singapore, and China, with sales offices in more than 90 countries. Bell’s global presence allows flexibility in the world marketplace while constantly responding to emerging industry trends with solutions that bring added value and business opportunities to our customers.

Bell Flavors & Fragrances – The Key Ingredient of Your Brand.™