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At 2022 year, our Spark trend platform identify five key consumer macro trends, accompanied with three regional micro trends that hold relevance in the flavors and fragrance world.
This year, our Spark Trends platform has evolved to identify five key global macro consumer trends. These macrotrends represent the fundamental behavioral values that are present in all human beings.
While consumer Macro trends are foundational to consumer behaviors and tend to remain consistent over time, they do tend to evolve. Bell’s global Spark Trends have morphed but continue to touch on all areas from overall wellness to reward and indulgence.
Macro trends are about the consumer mindset, their lifestyle and consumption in general. They are deep-seeded and longer term concepts that are not associated with any specific market. They are not a fad, they are a way of life.
This year, our Spark trend platform has been reconstructed to take a longer term view identifying five key consumer macro trends that we see being foundational for today and the future. The macro trends that were collectively identified by our global marketing teams represent the core behavioral values that are present in all humans.
Spark trends has been reconstructed to take a longer term view identifying five key consumer macro trends that we see being foundational for today and the future.
For 2020 Fragrance trends we explore Urban Lux, the Essential Seeker, Fluidity, the Visionary and the Allure of the Forbidden with Cannabis.
We look at the Rare & Endangered, the Evolution of Healthy, Southeast Asia, The Gatherer and Breaking Boundaries with Cannabis.
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