Bell Flavors & Fragrances Introduces Spark Trend Program
Bell Flavors & Fragrances has launched a new trend program called “Spark” to introduce their 2015 flavor and fragrance trend inspirations. Bell’s trend program has evolved over the years to become a dynamic program that analyzes different data points and generates trend insight for flavor and fragrance predictions and concepts.
“We wanted to find a name for our trend program that communicated a clear benefit for our customers and found ‘Spark’ to be fitting as it ignites limitless creativity,” said Kelli Heinz, Bell’s Director of Marketing & Industry Affairs. “That said, Bell would like to officially introduce Spark – Short, fiery, to the point and, we think, a perfect description for Bell’s trend program. Like a spark, which ignites or fizzles out, consumer trends come and go. But you are left inspired all the same.”
Bell’s Spark program will be a resource for analyzing consumer trends to influence flavor and fragrance inspirations. Using a unique process, Bell has uncovered new “Sparks” for 2015 that will provide insight for flavors and fragrances to translate into winning concepts.
o WORLD – “We’re family run and firmly believe the most successful families constantly communicate. Our 7 worldwide locations collaborate on market trends identifying the big picture and subtle market nuances, giving new meaning to “keeping it in the family.”
o LENS – “Exposure to industry product development innovation leads us down creative paths to discovering consumer and industry trends. Some think of it as a unique way of identifying trends– we think of it as putting on our glasses to see things through our customers’ eyes.”
o PAGES – “Call us bookworms, but reading, studying and analyzing industry publications and websites helps keep our finger on the pulse of fragrance and ingredient trends.”
o STATS – “Our 100+ years as a flavor and fragrance company have given us pretty good gut instincts on trends. But we are careful to support our intuition with secondary databases and market research.”
o PARTNERS – “Our marketing and R&D groups are allies in flavors, fragrances, botanicals and trends. They recognize their success lies in collaborating to support our customers’ successes.”